Publishers warned putting content directly on Facebook may be ‘giving them your future’

Ross Dawson during the keynote of the INMA World Congress in New York

Futurist Ross Dawson during the keynote of the INMA World Congress in New York

Australian futurist Ross Dawson has warned publishers around the globe to be wary of handing over their content to social giant Facebook to use in its newsfeed, warning they may well be “giving them your future”.

Delivering the opening keynote at International News Media Association (INMA) World Congress in New York, Dawson was asked about reports that Facebook had asked the likes of The New York Times, BuzzFeed and National Geographic to host their content inside Facebook rather than making users tap a link to go to an external site.

“It is an individual decision but it is a critical decision,” said Dawson. “So in this case the platform strategy is central to the organisation strategy. If they do this the upside is you have an extraordinary boost – in some cases they are offering 100 per cent of revenue – but for how long we don’t know. But in this case you are essentially giving them your future.”

Dawson also spoke his controversial newspaper extinction timeline, which predicts print newspapers may cease publishing in the US by 2017 and the UK by 2019. Read more »

2014 Annual: Best of the Bondi Hipsters

It’s been a big year for the Bondi Hipsters  Dom and Adrian, from ads for Old Spice to selling Fridge Juice, and a cheeky nomination for a coveted bachelor of the year prize, Here’s some of their best bits.

Fuhk capitalism

If you’re a disaffected urban youth who’s struggling through life, then it’s probably the fault go corporations, and banks, and stuff.

Read more »

The Encore Interview: Mark Scott

mark scottAfter establishing a career in newspapers, including a 12-year stint at Fairfax, Mark Scott has been the managing director of the ABC since 2006. In 2011, he was appointed for a second five-year term. He speaks to Encore’s managing editor Brooke Hemphill about his plans for the public broadcaster, the changing role of the ABC in a multi-platform world and the ramifications of launching ABC3 and News 24 in the same year.


Mark Scott on how the ABC is leading the charge with fast-tracking TV content, the soon-to-be launched ABC television companion app, and how the broadcaster has embraced opportunities in the multiplatform space. Read more »

Merrick’s Carbeque goes global for MLA

US TV presenter Michael Strahan shows off the Carbeque

An Australian radio stunt has made international headlines this week, including coverage on US television for both the station and its brand partner.

This week Triple M’s Merrick and the Highway Patrol’s stunt with Meat and Livestock Australia, the Carbeque – part car, part barbeque – went global across the Huffington Post before spreading to US TV morning show Live! With Kelly and Michael, reaching over 3m viewers.

Watts told Mumbrella, the Mad Max-inspired meals-on-wheels vehicle worth $135,000 also landed on news sites in Brazil, Argentina and the Czech Republic. Read more »

Cock Up Confessionals: marketers on learning from their mistakes

Jon Bradshaw, Anthony Gregorio, Ray Noble

In the next of our video series from the Mumbrella360 conference, we speak with a panel of marketers about their biggest stuff ups in our Cock Up Confessional.

The panel included Ray Noble, brand director of Beam, Nick Stace CEO of Choice, Anthony Gregorio, group CEO of Euro RSCG Australia and Jon Bradshaw, brands director for Lion. The session was moderated by Damian Pincus, founder of The Works. Read more »

How Twitter grows the audience for Q&A (and killed Ben Elton’s show)

mUmBRELLA360logo 2012Mumbrella is currently publishing highlight videos from last year’s Mumbrella360 conference.

Today’s topic features a panel debate on the relationship between TV and Twitter.

Among the topics discussed was how Twitter escalated last year’s Ben Elton Live from Planet Earth ratings disaster.


  • Q&A producer, Amanda Collinge
  • FrematleMedia’s Steven Murphy
  • Ten Breakfast presenter (at the time of recording The Weather Channel), Magdalena Roze
  • Crikey’s First Dog On The Moon cartoonist, Andrew Marlton Read more »

The Great Mint Swindle to air in March

The story of Australia’s most famous gold heist is due to premiere on TV on 11 March.

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Merrick Watts: We won’t turn our colleagues into casualties

Highway Patrol: From left, Corbett, Watts and Schiller

Triple M’s new drivetime presenter Merrick Watts has promised that his show will not cause trouble for behind the scenes staff.

The comments came in an interview to promote next week’s launch of Merrick and the Highway Patrol on Triple M. Also on the team is Rachel Corbett and Julian Schiller.

In the interview with Mumbrella journalist Colin Delaney, Watts said: “I want the show to be a great show. Not to be the most famous show, not to be concerned or obsessed with ratings but to be a show that just wants to create great comedy.

“To be a really positive, fun work environment with no bullshit and no casualties. And when I say no casualties I mean nobody who is going to hurt staff, nobody who is going to make other people in the building’s jobs more difficult unnecessarily.”

Read more »

Miss Fisher’s Murder Mysteries premieres tonight ABC1

Costume drama Miss Fisher’s Murder Mysteries premieres tonight on the ABC1, 8:30pm.

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Mix 106.5’s Claire Hooper and Tim ‘Rosso’ Ross on isolation, ratings and elitist radio

Claire Hooper and former Nova presenter Tim “Rosso” Ross, the new breakfast team on Sydney station Mix 106.5 talk to Mumbrella’s Colin Delaney about:

  • The new partnership;
  • Why Rosso no longer feels isolated by breakfast radio;
  • The great child giveaway;
  • Why the best way to find out if you’ve gone too far is reading about it in The Daily Telegraph;
  • 2CH’s Bob Rogers – living radio legend;
  • The ABC’s Triple J: “repetitive and wanky”?
  • Cooking on the radio
  • How to orchestrate a massive ratings drop

Tropfest launches 2012 trailer

Short film festival Tropfest has launched its 2012 trailer.

Production was by company Captiv8 and features this year’s Tropfest Signature Item (TSI) a lightbulb.

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The Straits trailer

Matchbox Pictures has released the trailer to its new series, The Straits.

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The slow motion superstar

Mikey Trotter grabs two buckets of home made slime to test the slow motion Phantom Flex camera.

See the Phantom Flex in action by watching the test video:

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Screen Australia CEO Ruth Harley

Screen Australia CEO Ruth Harley speaks to Encore: Read more »

Here I Am’s TV premiere on ABC1

Beck Cole’s debut feature film Here I Am premieres tonight on the ABC.

Here I Am is from the creators of Samson & Delilah, with Cole directing, Warwick Thornton (Samson & Delilah’s director) as cinematographer and producer Kath Shelper.

Read more »

Community search site Yelp launches in Australia

US community-based search site Yelp launched in Australia today.

The site is a place for users to share their views on businesses and services in their local area.

Yelp entered the market through a partnership with Sensis’ Yellow Pages, the advertising and directory arm of Telstra.

Read more »

PR body PRIA told: You’re not relevant to consumer agencies

The Public Relations Institute of Australia needs a shake up if it wants to be relevant to consumer PR agencies, the managers of PR agency Mango have warned.

The comments came from Mango’s newly appointed managing partner Claire Salvetti, who has joined from Zing, and MD Simone Drewry.

Asked about this year’s PRIA conference and Golden Targets awards Drewry said: “The big consumer agencies are not represented there. The PR industry needs to PR itself better and the PRIA is probably part of that. It might be time to for it to refresh its image if they wants to attract some of the consumer PR agencies.

Read more »

NineMSN CEO: We want Yahoo!7 to link up with our ad exchange

NineMSN wants to talk to rival online offering Yahoo!7 about collaborating over its advertising exchange in Australia.

The comments from new CEO Mark Britt after Microsoft, AOL and Yahoo agree a tie up in the US.   Read more »

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