Mumbo Report: Pizza and weight loss, and smug Ford customers
In today’s Mumbo Report from Studio 33:
- Most played ads of the week – Specsavers takes a swipe at OPSM and The Biggest Loser endorses pizza
- Turkey time – childhood trauma and buying a Ford Fiesta
Mumbo Report: Campaigns you wish you made; the dark side of social media; and the last time Peter Bray watched FTA TV
In today’s Mumbo Report:
- The Mumbrella Question Time panel of Amnesia Razorfish’s Iain McDonald, BMF’s Jeremy Nicholas, Initiative’s Roger Camplisson and The Brand Shop’s Peter Bray on their favourite campaigns
- The dark side of social media
- Andrew Richardson, The Reading Room creative director on following in his footsteps
Mumbo Report: Selling potatoes, flying on the cheap and the Nescafe turkey
In today’s Mumbo Report from Studio 33:
- Most played ads of the week – from fixing windscreens to selling potatoes
- The Nescafe turkey – ads for people who are scared of the internet
Mumbo Report: MOVE explained and why Murdoch matters
In today’s Mumbo Report from Studio 33:
- John Grono and oOh Media’s Brendan Cook explain how the outdoor industry’s new metric MOVE will work.
- The Week’s David Salter on Rupert Murdoch’s influence Read more »
Mumbo Report: Tinned chicken, Birdy Song and feminine hygiene turkey
In this week’s Mumbo Report from Studio 33:
- Most played ads of the week (including a horror return for The Birdy Song);
- Turkey – Libra Invisibles perpetuate the stupid man cliche Read more »
Mumbo Report: How Three Drunk Monkeys helped sell the Catholic Church
In Today’s Mumbo Report from Studio 33:
Three Drunk Monkeys founders Justin Drape and Scott Nowell on selling celibacy;
Mad Men creator Matthew Weiner on his favourite ads Read more »
Mumbo Report – top ads of the week and the McCain turkey
In today’s Mumbo Report from Studio 33:
- The five most played ads of the week
- The McCain Healthy Choice stalker Read more »
Mumbo Report: Mad Men creator Matthew Weiner on adland; BRW’s Sean Aylmer talks social media
In today’s Mumbo Report from Studio 33:
- Matthew Weiner, creator of Mad Men, talks about the high stakes of the advertising world.
- Sean Aylmer, BRW editor-in-chief, on whether social media is here to stay or over hyped.
Mumbo Report: Why we hate Telstra’s ErnCorp – and the most watched ad of the week
In today’s Mumbo Report from Studio 33:
We reveal the most played ads of the week and we shoot down another Telstra turkey.
Mumbo Report: Rebekah Horne, David Lo, David May and Robert Morgan on risk, a decade of change and social media
Mumbrella’s video series, The Mumbo Report, has returned for 2010.
This first episode, shot at Mumbrella Question Time, discusses topics including risk taking, social media and the biggest developments of the decade.
Mumbrella Readers Choice Awards ceremony: watch video clips by category
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
Mumbo Report: BRW’s Sean Aylmer on how building a networking community is its new business model
In today’s Mumbo Report:
- BRW editor Sean Aylmer on secrets of the Rich List and building a new community-based business model
- Mia Freedman on why having children makes you a better editor Read more »
Mumbo Report: Stressful agency life; Media in 2010; Why Best Job worked
In today’s Mumbo Report from Studio 33:
- The Mumbrella Question Time panel of Craig Davis, Michelle Hutton, Lee Stephens and Peter McDonald on office stress, 2010 predictions and the best communication of the year;
- Australian Anthill’s James Tuckerman on how to eat an elephant Read more »
Mumbo Report: Davis, Hutton, McDonald and Stephens on pitch theatre and sustainability
In today’s Mumbo Report:
- The Mumbrella Question Time panel of Craig Davis, Peter McDonald, Lee Stephens and Michelle Hutton debate the role of pitch theatre;
- Is the industry doing enough for the sustainability and environmental agenda?
- Mad Men writer Matthew Weiner on why we’re entering a “navel-gazing” period
- Most played ads of the week.
Mumbo Report: Gavin Larkin on the R U OK? project; BRW editor-in-chief Sean Aylmer on asking dumb questions
In today’s Mumbo Report from Studio 33:
- Gavin Larkin, CEO of The Brand Shop, talks about the R U OK? suicide prevention initiative;
- Sean Aylmer, editor-in-chief of BRW on why there’s no such thing as a dumb question
- TV ads: Turkey of the Week
Mumbo Report: Clive Burcham on The Global Poverty Project; Ray Martin on why Val Kilmer is hard work
In today’s Mumbo Report from Studio 33:
- The Conscience Organisation’s Clive Burcham on the Global Poverty Project and going viral;
- Ray Martin on why Val Kilmer was his worst interview ever;
- Ever noticed how men in impotence ads always have their hands stuck to their heads?
- Top five ads of the week
Mumbo Report: MC Hammer on using social media to keep control of the message; Ray Martin on Twitter
In today’s Mumbo report:
Mumbrella editor Tim Burrowes talks to MC Hammer at Social Media Club Sydney; and Ray Martin on diving into Twitter Read more »
Mumbo Report: Ray Martin on how to make live TV look easy; Harry M Miller on why ad agencies need to show more integrity
In today’s Mumbo Report from Studio 33:
- TV presenter Ray Martin warns “We’re driving the audience away”;
- How 60 Minutes nearly went to Seven;
- Ray Martin on working for the ABC, A Current Affair and Dance Your Ass Off;
- Harry M Miller on how ad agencies need to show more integrity Read more »
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