F.Y.I.

Samsung signs ambassador chef Guillaume Brahimi

Samsung Electronics Australia has announced a new collaboration with chef Guillaume Brahimi to showcase its range of home appliances.

The announcement:

SYDNEY, Australia, July 25 2013 — Samsung Electronics Australia has secured renowned chef Guillaume Brahimi as an ambassador to showcase its range of home appliances. The collaboration will see Brahimi participate in Samsung marketing and retail initiatives including advertising campaigns and consumer engagement activities.

To launch his role as ambassador for Samsung, Brahimi will be the face of its new built-in cooking range, available now through leading retailers Australia-wide. Samsung’s range of built-in cooking options feature the latest in cooking technology complemented by sleek, contemporary designs to suit almost any home, from apartment-living through to large family homes.

“I am thrilled to partner with Samsung, a highly respected brand that I love and am proud to be associated with,” said Guillaume Brahimi. “Samsung’s new range of appliances will make cooking at home even more of a pleasure. As a busy chef with restaurants across Australia, I really appreciate the way their innovative technology is designed to make everyday tasks quick and easy to save me precious time that I can spend with my family and friends.”

Arno Lenior, Marketing Director, Samsung Electronics Australia, said the collaboration with Brahimi represents an important commitment from the brand to build on its mission to strengthen its relationship with Australians through product innovation and design.

“Samsung is very excited to announce its collaboration with Guillaume Brahimi, who is one of this country’s most inspirational and acclaimed chefs who has helped Australia build its reputation as a leader in the hospitality industry,” said Lenior. “Samsung is rapidly evolving its presence in the homes and kitchens of Australia through constant product innovation across our home appliance ranges that make for an easy, less complicated and high quality experience.”

Samsung’s collaboration with Brahimi forms part of a portfolio of sponsorships for the brand in Australia that includes relationships with Olympian, James Magnussen and Paralympian, Ahmed Kelly. Samsung is also the Official Partner of the Qantas Wallabies and the Super Rugby Competition. The organisation also supports World Education Games, Life Education and the Foundation for Young Australians. More recently, Samsung was announced as the Principal Partner of the Sydney Opera House and major partner for TEDx Sydney.

Source: Edelman press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.