Cheil Worldwide hires former Saatchi ECD Malcolm Poynton as global chief creative officer
Former Saatchi & Saatchi Sydney ECD Malcolm Poynton has been appointed by Korean agency network Cheil Worldwide as global chief creative officer, after five years a the European chief creative officer at SapientNitro.
The Australian, who will remain based in London and not relocate to Cheil’s headquarters in Seoul, joins with a brief to turn the agency into “one of the world’s most recognised creative networks.”
Before joining Sapient Nitro, Poynton spent a long stint as ECD of Ogilvy & Mather London. His CV also includes a spell at Saatchi & Saatchi Sydney, M&C Saatchi and the now-defunct The Campaign Palace.
At Chiel Worldwide Poynton will work alongside Chris Chalk, the global chief strategy officer, chief digital officer Peter Kim, and global head of RX Simon Hathaway.
His creative remit also includes Cheil-owned agencies McKinney, The Barbarian Group, Beattie McGuinness Bungay and newly acquired Iris Worldwide.
He also has a brief to expand the agency’s client portfolio beyond lynchpin clients Samsung, Hancook and Samsonite.
Poynton said in a press release: “Cheil Worldwide has the talent, dynamism the ambition to stand should to shoulder and even surpass the most creative networks out there. I’m looking forward to being part of making that a reality.”
Robin Hicks
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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