Children’s rights drives OzChild foster care campaign
Foster care agency OzChild has launched a campaign highlighting basic children’s rights to mark Foster Care Week.
The ‘I have the right campaign’ developed by OzChild’s marketing and communications team, includes a series of postcards featuring a photo and message from children who represent the tens of thousands across Australia denied the basic right to a happy and safe childhood.
The campaign will also run online and through social media with stories from carers featured on the campaign website www.fosterparenting.org.au – which will go live next week – and photos of carers with quotes from children shared on Instagram.
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Advertising
We have the right…
To be free from stock imagery. At least for a campaign that is meant to be press-release worthy.
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Sure grumpy…they should have spent precious not-for-profit dollars getting new photography done instead of using relevant stock images that more than adequately drive the point home especially when most readers wouldn’t notice the difference. Sheesh.
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Hey Ricki,
I have no problem with stock images. Hey, I even dated a chick from Getty. But this isn’t a charity website/blog, it’s a marketing, media and entertainment blog.
And that’s shit marketing.
I would counter that they have wasted the money they did spend. If they are really cash strapped, I know a bunch of agencies that would do them a beautiful campaign pro-bono. Or even ad school students.
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ah yes the old ‘pro-bono agency’, ‘ad school students’ trick. Your assumption is they would take on the hard production costs? Sounds great.
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Sigh. Fine. Let’s celebrate “more than adequate”.
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I’m probably in the target market for these and I found them quick compelling and, dare I say, motivating. Simple and effective and I like the images.
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