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Opinion | Features
My memo to your boss
So let me guess?
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
The top seven...most patronising pieces of communication
Sometimes brands have big ideas. Sometimes marketers get so caught up with a grandiose idea that instead of finding engaging ways to sell breakfast cereal, they start to believe their own rhetoric. And sometimes it’s just lazy marketing. Here are my top seven inadvertently patronising pieces of communication…
1) Last night thousands of women gathered in Sydney’s Centennial Park to take part in She Runs the Night, an event created by Nike.
Chris Smith to return to 2GB on Monday after Christmas party suspension
2GB afternoon host Chris Smith’s office Christmas party hangover will finally come to an end on Monday, the company said today.
Smith was suspended from the Macquarie Radio Network’s Sydney flagship station after lurid allegations emerged involving him groping female members of staff. He then gave an interview to the Sunday telegraph in which he described himself as an alcoholic.
In a statement today, MRN chairman, Russell Tate said: “Chris Smith will return as the host of the 2GB Afternoon Show from next Monday. I have had several discussions and meetings with Chris during the course of his suspension, which resulted from unacceptable behaviour at the 2009 Christmas party. Chris has demonstrated unqualified remorse and fully understands the seriousness of his actions. He has made a full apology to those involved and they have accepted his apology.
“Chris has committed to an ongoing program of counselling and professional help. In light of this commitment and his acknowledgement that any recurrence of this behaviour will not be tolerated, we have agreed that he will return to his on air role at 2GB.”
January 29th, 2010 at 11:06 am
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Comments
29 Jan 10
11:14 am
How long before he starts taking the high ground on “moral” issues like Bill Henson again?
29 Jan 10
11:29 am
If I sexually harassed girls at my place of work, I certainly would be ‘let go’. If I had Smith’s history of sexual harassment, they probably would not have ever hired me, and definitely not on a $450,000 contract. Is he really remorseful for his actions or what he stands to lose?
Presumably he is only back because they could not cancel the contract on legal grounds as no official complaint was made. This is either an ethically bad decision or a sad legal outcome.
29 Jan 10
2:54 pm
Does anybody under 45 listen to 2GB?
29 Jan 10
4:45 pm
Chris Smith is a danger to us all
29 Jan 10
4:53 pm
Chris Smith is an outstanding presenter and he’s only human. If he’s truly remorseful of his actions and the women accepted his apology then for God’s sake leave the guy alone! He’s had time to reflect on his bad behaviour and how many other people act stupid at a Christmas party!? It’s not like he went out and murdered anyone!
29 Jan 10
4:55 pm
And by the way… yes, there ARE people under 45 that listen to 2GB… I happen to be one of them!!
29 Jan 10
5:33 pm
Do you work for them too, Kristie? Or are you and Chris just related?
29 Jan 10
5:46 pm
it was strange to hear that Chris behaved in an appalling way given to what he was saying about John Dellabosca’s affair,
29 Jan 10
8:26 pm
Blokey Station, Blokey attitude. The Channel 9 of Radio.
29 Jan 10
9:39 pm
2GB boardroom meeting on the fate of Chis’girls name’ Smith.
Singo; ‘What do we do with this lowlife?
The Parrot;’ No worry’s, I got arrested once outside a men’s toilet and got away with it. Leave it up to me boy, Preach and moralize about hypocrisy…um that should do it’.
Montion passed.
29 Jan 10
11:24 pm
I am appalled that your radio station would allow this person to again be heard on radio. 2GB seems to have no respect for women , this person has treated women badly before , at Channel 9, so this is not one off. The women he ” groped ” are probably worried about their position at this radio station ,so have said nothing. I am moving up the dial to the next station, where at least they treat women with respect.
30 Jan 10
12:07 pm
Adrian, Kristie still lives at home and her Dad, Athol, has araldited the tuner knob of the wireless set to 873 (except they still have all the Australian station call signs printed on the dial).
30 Jan 10
12:11 pm
Correction Ken, Alan Jones was arrested loitering inside the toilet flashing his dick. Great stuff isn”t ,it if anyone else did what Smith and Jones did they would be out of work and completely denounced by the shock jock fraternity. Smith is a serial offender, and has the hide to write a book on stalking!Sounds like he sure is well qualified on the subject. Another bullshitter blaming a bi-polar alcoholic condition. What a coward Smith is .He should hang his head in shame. Why don’t we try and call Jones and Smith on Monday to discuss these incidents, like you’ll get through ha ha ha.
Maybe Belinda Neal should call him. Smith gave her heaps for weeks. The funny thing is ,what the hell can he discuss with any credibility on air,? Guess he’ll stick up for drunken football players and pollies from now on, and take on an on- air counselling style. Hang your head in shame Smith, your a liar and a gutless disgrace to the Radio industry.Bi-polar, sure. Alcoholic, just an out of control binger who can’t keep his hands off woman.
30 Jan 10
7:01 pm
Geeeeeeeee Guys !! Are you all perfect ?? There have been/are some very famous
people in various walks of life including Kings, Presidents, Politicians and to my mind, the worst of all, ordinary PRIESTS ( as they are placed in a position of Trust)……who have committed sexual misdemeanours & more serious offences & whom, it would appear, have, in some instances “gotten away with murder” (as the saying goes) We all have skeletons in our cupboards & I am convinced that we all possess a “dark” side !! Chris would be only too painfully aware that this is his very last chance on air !! He has sought help, it seems, and is sorry for his actions. I wish him Good Fortune & sincerely hope that his Afternoon Show will be # 1 top rating again !! If I sound a bit too lenient, then that is because I have walked in Chris’s shoes…was helped & have got my Life back again…more beautiful than ever !! Best of Luck Chris !!
31 Jan 10
2:09 am
I wouldn’t listen to that radio station anyway.
31 Jan 10
6:42 pm
Time tp Give Chris Smith a second Chance. Surely women at 2GB can find forgivenesss in their hearts for Chris Smith. This will bring younger listeners to 2GB from Nova, 2DauFM, Mix 106.5FM & TrupleJ.
31 Jan 10
6:44 pm
Remind me if I’m wrong but doesn’t this presenter hammer anyone who has done anything wrong then blames illness. He usually says things along the lines of “it is not an excuse to blame illness for bad behaviour”.
So what does he do – comes out with a sob story to a newspaper of how he is a bipolar, alcoholic.
I hope people give Chris Smith the same treatment he was only too happy to dish out to others in the same situation.
Sadly I doubt it will be the case – all you will hear on 2gb is welcome back Chris, isn’t is great to hear you on the air and similar.
1 Feb 10
9:41 am
Hi everyone, Chris Smith is a real person. Please don’t put him down, I know the man and you don’t so how can you say things about him if you only read what has been in the press? Lets put aside things that has happend as you can not repair them… Let Chris do what he does best on the best Station Sydney’s 2GB 873..All the best Chris… Love Rev…
1 Feb 10
1:18 pm
Good to hear Chris Smith NOT screening calls and taking critiicism
Certain other people who’ve recently been involved in controversy have made sure that not one negative call has got to air
1 Feb 10
3:22 pm
Once again its all about him ,Chris Smith”I’ve been beating myself up over this”. So you should you fool. Not a sincere word of apology to the poor women involved.What about naming and apologising to ALL of the woman you assaulted, instead of leaving us wonder if the women reading the news were Smiths victim’ s now suffering as a result of his drunken behaviour. Notice this womaniser didn’t chat to them on air beyond a token introduction. Seems he has been warned off. Hope he is restricted to working with his hands above the desk for their sake.
How about an apology to the people you have bitterly condemned over the years for far less offensive action eg our Prime Minister Rudd.You never let up on him, Belinda Neal and Tiger. You are a weak bastard with a Kmart plastic spine. Smith you are offensive and a very self centred man.Noticed you didn’t say you were giving up alcohol, rather you said you would leave it to your wife to monitor your drinking. Your can’t be serious.Shift the responsibility for your behaviour to your wife why don’t you .Oh yeah….it’s only a matter of time. Seems you constantly have your dick in your hand.
1 Feb 10
4:32 pm
Low life , filthy, warped scum, thats you Smith. Lets hope your daughters body parts aren’t groped. Your excuse for groping young woman, the cover of alcohol , Now all of a sudden your mildly bi-polar….sure! Your are so transparent and the most massive media hypocrite. How 2GB management expect people to work with you is beyond belief ,as you most certainly are.
1 Feb 10
4:50 pm
I remember last year when he wrote an opinion piece for a now defunct news website Livenews. He was so base that he had a line or few changing her surname to something defamatory for no reason other than he disagreed with her mild suggestion on public policy. Sorry, no details about it as it was so forgettable & pathetic.
Even worse were his rabid 2gb supporters with the most awful comments.
If only listeners were as ruthless as him & his colleagues on that hypocritical station.
Btw Marconi, hope you enjoy the “blokey” astrology readings…karma is a bitch.
1 Feb 10
4:51 pm
Good on you Chris !! … you have come through your 1st show for 2010 with “Flying Colours” … it takes a lot of guts to apologise & admit that you have behaved very badly … a lot of people, especially men, just cannot admit that they were out of order … some cannot or WILL not even say “sorry” … something to do with male ego or the old “power & control” thing. A great number of men will never seek the services of a professional person ie psychiatrist … they just “go down the pub” instead … and so the whole cycle of unacceptable behaviour begins again … I personally have witnessed this time & time again !! I would like your critics to “walk a mile in your shoes” before they judge. I know what I am talking about … I have been there & am lucky to be alive … Take care Chris .
1 Feb 10
7:13 pm
Nothing worse than a chubby, receding, unappealing ,middle aged married man, groping and trying to kiss young woman. The excuse of being smashed on alcohol doesn’t wash . From from what has been reported, he was an offensive human being that night and there are probably more incidents that are unreported. His wife and kids should be very worried. So Sad.And don’t knock the newspapers. talk radio uses newspaper story lines and information all day everyday. If it was a j groping jock from another station Smith would of been giving him/her absolute hell. Cause thats what he has always done. he said HE had a shocker on the news. What about the poor girls he drunkenly manhandled with a half a stiffy in his pants. And he had the shocker?Repulsive creature.
1 Feb 10
10:44 pm
And none of you blokes have never been off your’e face and carried on like that !
It should not have been mentioned and 2gb should bring in a responsible service of alchol policy!
Smiths biggest mistake was that he hammers other people all the time for this type of behaviour and yet he carries on like that himself!
If he didnt carry on with his high moral crap he would have been okay! Everyone would say we all make mistakes!
He has been very dishonest and a big let down to everyone, you should be vey ashamed Smith. And stop supporting the Labour party !
John singelton and Allan jones should show him the door!
Good riddons Smith you dishonest whimp!
1 Feb 10
10:49 pm
Tim Webster on 2ue looks like the way to go !
2 Feb 10
9:21 am
I don’t have a lot of sympathy for someone who mixes alcohol and anti depressants.(at the Christmas party) He is old enough (and ugly enough) to know better. Does he know better? Or is he just his old arrogant self who knows better than anyone else? I like Andrew Moore – he did very well for a more casual approach to the after lunch show. We’ve had the big guns with Alan & Ray (who I admire greatly) so its time for Andrew and his less confrontational approach.
2 Feb 10
10:25 am
Why bother defending this proven jerk. Expect more crap on air today, from him and his brainless admirers who couldn’t form an opinion of their own if they tried.Smith is a self indulgent ,” I had a shocker” ,young girl groping sicko!Pity help his daughter.