Comments on: Christian churches claim success in first united advertising push

By: Anon

Anon — Fri, 05 Feb 2010 06:19:22 +0000

I actually really loved the retro font of the brand.
I bought a t-shirt and Christians think I’m one of them and Non-Christians think I’m taking the piss.

By: John Lackenby

John Lackenby — Fri, 05 Feb 2010 05:34:57 +0000

I never understood the video ad campaign as none of the examples remotely applied to me, and i struggled to picture anyone i know relating to them. The result seems to have been a campaign that preaches to the choir. I saw no new people come to church during the campaign peak and only a minor increase in the regular patronage. We need to do better. I hope and pray next year we find success. God Bless

By: Anonymous

Anonymous — Fri, 05 Feb 2010 03:07:36 +0000

Really simple question for any campaign. What was the ROI?
How many incremental people are now attending church?
So what if the awareness of the campaign was good, it’s all about purchase!!

By: sven

sven — Fri, 05 Feb 2010 02:00:34 +0000

Dear Darwin
the aim wasnt to convert people, it was to start the conversation on a topic involving nothing new
the fact that christianity is a soft target for derision was probably what made it newsworthy, and plenty of negative things would have been said
but the executions were cute, awareness was raised, people started talking, and the unified campaign was a great internal communication
Love,
Sven the atheist

By: Scott Taylor

Scott Taylor — Thu, 04 Feb 2010 23:53:38 +0000

I heard prompted awareness of Jesus rose 13%…

By: Jack o

Jack o — Thu, 04 Feb 2010 22:59:08 +0000

Tough client to flog, certainly one we’d think twice about. Top marks to 303 and Taurus.

By: long time listener, first time caller...

long time listener, first time caller... — Thu, 04 Feb 2010 02:33:55 +0000

Hey now, don’t knock it too hard kids. Regardless of your views on the ‘product’ this was a succesful camapign that achieved cut through in a variety of key media. I’m no bible basher, but it’s clear that this job well done. If this was my showreel, I’d be sleeping easy at night, knowing I’d done a stellar job. Credit where it’s due.

By: Steve

Steve — Wed, 03 Feb 2010 23:20:42 +0000

We’ve found that visiting tourist attractions to pray for the launch of all of campaigns to be a very successful strategy over the years.

By: Thank You Darwin

Thank You Darwin — Wed, 03 Feb 2010 22:40:47 +0000

Interesting how the two TV segments with Audio are Rove and the 7PM project who probably ripped into the campaign later on in the segment, and how many facebook friends and Twitter followers were already converts?