News

Clemenger and NAB follow customers on a mortgage ‘Journey’ in new campaign

National Australia Bank (NAB) is bringing the focus back to home loans in its new campaign ‘Journey’ from Clemenger BBDO Melbourne this month.

The new campaign follows the ‘journey’ of a couple as they move from single to couple to home-owners.

Filmed in the desert by production company The Sweet Shop, the story follows a number of cube-style homes as they roll through the barren surroundings, with the man and woman jumping between the cubes to simulate the number of times people move house. The voiceover explains that NAB will help support customers through these leaps.

The integrated campaign will run over the next few weeks, across digital, social, OOH, press and in branch executions.

Credits
NAB
Chief Marketing Officer Andrew Knott
GM, Brand & Product Marketing Michael Nearhos
Head of Marketing, Home Loans Laura Wilson
Head of Brand Faycal Ben Abdellaziz
Manager, Home Loan Marketing Vanessa Bede
Manager, Home Loan Digital Marketing Matthew Wickham
Consultant, Home Loan Marketing Lachlan Davidson
Consultant, Home Loan Marketing Amelia Havlik
Consultant, Digital Marketing Nadine Mannering
Clemenger BBDO
ECD Ant Keogh
Creative Directors Rohan Lancaster, Luke Thompson and Darren Pitt
Art Director Russel Fox
Copywriter Richard Shaw
Strategic Planner Sam Mackisack
Managing Partner Lee Simpson
Group Account Directors Ben Knighton and Harriet Sinclair
Account Director Celeste Baer
Account Manager Harrison Webster
Senior Account Manager Bianca Shah
Agency Producer – Print Craig Bulman
Executive Producer Sonia von Bibra
Digital Producers Allan Ngo and Gita Chetty
Production
Director Steve Ayson
DOP/Cinematographer Robert Humphreys
Executive Producer Edward Pontifex
Producer Cindy Kavanagh
Managing Partner Wilf Sweetland
Production Company: The Sweet Shop
Editor Simon Price, ARC
Designer Lucinda Thompson
Music Track & Artist Tidings Ryan Downey
Music Production Company Level Two Music
Photographer Stephen Langdon
Post Production Company AltVFX, Jesse Bradstreet, Method
Sound Designer/Engineer Paul LeCouter
Sound House Flagstaff
Visual Effects AltVFX

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