Clemenger BBDO NZ picks up AWARD Awards Chairman’s Choice for ‘Mistakes’ campaign
Clemenger BBDO New Zealand was named Chairman’s Choice at tonight’s AWARD Awards, an award conferred upon the agency by Wieden+Kennedy’s Dan Wieden for their ‘Mistakes’ campaign for New Zealand Transport Agency, while Leo Burnett Sydney was named the Agency of the Year.
https://www.youtube.com/watch?v=bvLaTupw-hk
Wieden said: “There were some of the fantastic pieces of work here. The thing about Mistakes was the choice of talent on camera – two men of different levels in the society and a child involved. The whole concept of the accident stopping, the parents getting out and talking to each other was so compelling it just broke your heart when it was over.”
The night saw a record number of 32 gold pencils presented, 96 silver and 127 bronze also handed out with Leo Burnett picking up both Network of the Year and Agency of the Year for its Sydney office.
Leo Burnett Sydney chief creative officer Andy DiLallo said: “I am extremely proud of the entire agency for this exceptional result at AWARD. The impressive number of wins further highlight our tireless and ongoing commitment to producing world-class creative excellence for our clients.”
The agency picked up a total of 43 pencils, with three of their clients (Samsung, Diageo and WWF) making the ‘top 5 most awarded clients list’.
ANZ claimed the Client of the Year award while Revolver/Will O’Rourke took home Production company of the Year.
Whybin\TBWA Melbourne picked up the most metal, taking home six gold pencils across promotion and experiential, branded entertainment and content, PR, and poster and outdoor. Saatchi & Saatchi were not too far behind taking home four gold awards across film and video, creative innovation and direct marketing.
Colenso BBDO’s Matt Lawson was named Creative of the Year, an award that recognises those being credited across the most individual entries that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).
The night finished with David Blackley’s induction in the AWARD Hall of Fame in recognition of his achievements though his 36 year career with Clemenger Group and co-founding the AWARD Awards.
Mark Harricks, chairman of AWARD, said: “This really was a night to celebrate the outstanding creativity in our region, with an unprecedented number of gold pencils awarded. The standard was exceptionally high – and made for an insightful judging experience for this year’s jurors! Thanks to everyone who gave up their time to participate, and congratulations to all of this year’s winners.”
The 36th AWARD Chairmen include: Chairman of Judging, and Creative Innovation, Integrated and New Product Development, Dan Wieden (Wieden+Kennedy), Chair of Direct Marketing, Pat Baron (McCANN), Chair of Craft in Film, Michael Ritchie (Revolver/Will O’Rourke), Chair of Film & Video, Leon Wilson (CHE Proximity), Chair of Print Craft, Cam Blackley (BMF Advertising), Chair of Print, Poster & Outdoor, Toby Talbot (DDB), Chair of Radio, Ralph Van Dijk (Eardrum Australia), Chair of Digital, Tim Buesing (Reactive), Chair of Design, Jason Little (For The People), Chair of Branded Entertainment & Content James Mok (FCB) and Chair of Promotional & Experiential and PR, Tom Spicer (Arnold Furnace).
The winners:
Production Company of the Year – Top 5
1) Revolver/Will O’Rourke
2) Finch
3) Exit Films
4) Collider Films
5) Robber’s Dog
Agency of the Year – Top 5
1) Leo Burnett Sydney
2) Whybin\TBWA Group Melbourne
3) DDB Group New Zealand
4) Saatchi & Saatchi Sydney
5) DDB Group Melbourne
Client of the Year – Top 5
1) ANZ
2) WWF
3) Diageo
4) Sky Television
5) Samsung Electronics
Network of the Year – Top 5
1) Leo Burnett
2) BBDO
3) DDB
4) TBWA
5) Y&R
Creative of the Year
Matt Lawson
Agency: Colenso BBDO
Chairman’s Choice
Title: Mistakes
Agency: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Gold Winners
- Category: Film and Video
- Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Men Like Us Like Rum
Agency: Leo Burnett Sydney
Client: Diageo
- Category: Film and Video
- Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Mistakes
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
- Category: Film and Video
- Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Unbreakable Drivers
Company: Saatchi & Saatchi Sydney
Client: Toyota Motor Corporation Australia
- Category: Film and Video
- Subcategory: Large Format Screens, Individual
Title: Mistakes
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
- Category: Film and Video
- Subcategory: Large Format Screens, Individual
Title: Unbreakable Drivers
Company: Saatchi & Saatchi Sydney
Client: Toyota Motor Corporation Australia
- Category: Film and Video
- Subcategory: Charity, Individual
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
- Category: Film and Video
- Subcategory: Interactive Film, Individual
Title: Tinnyvision
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
- Category: Craft in Film
- Subcategory: Original Music
Title: Bundaberg Rum – Men Like Us Like Rum
Company: Song Zu
Client: Diageo
- Category: Craft in Film
- Subcategory: Best Use and/or Arrangement of Existing Music
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
- Category: Print
- Subcategory: Charity, Campaign
Title: Poachers
Company: Leo Burnett Sydney
Client: WWF
- Category: Integrated Campaign
- Subcategory: Charity, Integrated Campaign
Title: Minute of Silence
Company: DDB Group Melbourne
Client: RSL Australia
- Category: Integrated Campaign
- Subcategory: Charity, Integrated Campaign
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
- Category: Posters and Outdoor
- Subcategory: Outdoor Campaign – Any format
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
- Category: Posters and Outdoor
- Subcategory: Outdoor Campaign – Any format
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
- Category: Posters and Outdoor
- Subcategory: Interactive and/or Moving Outdoor
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
- Category: Posters and Outdoor
- Subcategory: Interactive and/or Moving Outdoor
Title: Bring Down the King
Company: DDB Group New Zealand
Client: Sky Television
- Category: PR
- Subcategory: Best Integrated Campaign Led by PR
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
- Category: Print Craft
- Subcategory: Illustration, Campaign
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
- Category: Radio
- Subcategory: Innovative Use of Radio
Title: K9FM
Company: Colenso BBDO
Client: MARS Pedigree
- Category: Direct Marketing
- Subcategory: Dimensional Direct Mail
Title: Penny the Pirate
Company: Saatchi & Saatchi Sydney
Client: OPSM
- Category: Direct Marketing
- Subcategory: Charity, Individual
Title: Bank Job
Company: FCB New Zealand
Client: Brothers in Arms
- Category: Design
- Subcategory: Poster Design
Title: Shark
Company: Leo Burnett Sydney
Client: WWF
- Category: Design
- Subcategory: Packaging, Range
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
- Category: Design
- Subcategory: Innovative Typography, Campaign
Title: Words Can Be Weapons
Company: Ogilvy Beijing
Client: Center for Psychological Research, Shenyang
- Category: Digital
- Subcategory: Online Promotion – Charity
Title: Bank Job
Company: FCB New Zealand
Client: Brothers in Arms
- Category: Digital
- Subcategory: Technological Innovation
Title: Clever Buoy
Company: M&C Saatchi Sydney
Client: Optus
- Category: Creative Innovation
Title: Penny the Pirate
Company: Saatchi & Saatchi Sydney
Client: Luxottica
- Category: Promotion and Experiential
- Subcategory: Best Use of Ambient and/or Guerilla Marketing in a Promotional Campaign
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
- Category: Promotion and Experiential
- Subcategory: Best Sponsorship or Partnership Campaign
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
- Category: Promotion and Experiential
- Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Minute of Silence
Company: DDB Group Melbourne
Client: RSL Australia
- Category: Branded Entertainment & Content
- Subcategory: Experiential – Installation
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
- Category: Branded Entertainment & Content
- Subcategory: Radio
Title: K9FM
Company: Colenso BBDO
Client: MARS Pedigree
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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