Clemenger BBDO Sydney’s Telekenize the Rainbow scoops AIMIA top gong
Clemenger BBDO Sydney’s ‘Telekenize the Rainbow’ campaign for Skittles claimed three AIMIA awards last night including the Most Innovative Digital Product or Service and Best of the Best, while SBS and the ABC were also among 40 winners who picked up gongs at The Argyle in Sydney.
In an opening address AIMIA CEO David Holmes said. “Australian digital practitioners are globally sought after for their creativity and work ethic. We are seeing an emerging trend for Australian digital businesses to expand internationally and compete exceptionally well. But make no mistake we are in a global fight for dominance.”
On the night DT walked away with three awards, two in conjunction with OgilvyOne for its ‘Melbourne Viewfinders’ campaign and one for ‘KFC Snack in the Face’, SBS got three for its digital efforts around its Cronulla Riots show amongst four overall.
The award for Most Outstanding Contribution went to Sandra Davey, and the ABC got five awards including the Most Innovative Digital Product or Service for ‘The Opera House Project’.
In his speech AIMIA chairman, Tim O’Neill urged the industry to collaborate to make Australia a digital leader internationally, adding: “We need to work more as an industry if we are to overcome our geographic isolation and be a top ten player on the international stage.
“Collaboration and access to investment have been identified as the most important drivers of all leading digital economies across the globe.”
The full list of winners is below (click to expand):
I find it ironic that Clems Sydney is still winning awards, 2 years later, after they sacked the creative director who was predominately responsible for this idea and execution. #natureoftheindustry.
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