Clems and Colenso lead the pack in Direct Lions shortlist
The first shortlisted agencies for the Cannes Lions have been revealed with 14 Australian and eight New Zealand entries on the list for direct marketing.
The list is dominated by Clemenger Group agencies, with Clemenger BBDO Melbourne picking up four listings and Colenso BBDO Auckland picking up seven.
Whybin TBWA Sydney picked up four shortlistings.
Other work included independent Sydney agency The Hallway for Servcorp.
The Australian shortlisted agencies:
The shorlisted New Zealand agencies:
The winners will be announced on Tuesday morning, Australian time
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
oh yeah!
User ID not verified.
So, an agency on each side of the Tasman managed to get shortlisted to for separate implementations of the same idea… for the same client?
Cannes has gone to the dogs.
User ID not verified.
OK … it must just be me … but I can’t see any duplication across the Australian and NZ lists. Woof, let me in on it please.
User ID not verified.
Come on John – Dog-a-Like and Doppleganger – both using face recognition technology to match you to a breed of dog, both for Pedigree Pet Adoption -could the idea be any similar???
User ID not verified.
Thanks for clearing that up Maria. Don’t have the app … would rather spend time walking my dog in the park. His face recognition instinct is flawless!
User ID not verified.