Clems dominates at Melbourne ad show

Clemenger BBDO Melbourne dominated this year’s Melbourne Advertising & Design Club Awards, which were announced on Friday night.

The winners:  

Special awards:

The Mushroom Group Award for Agency of the Year

Clemenger BBDO Melbourne

 

The MADC Award for Best of Show

Clemenger BBDO Melbourne Slo Mo Carlton United Brewers

 

Exit Films Creative Person of the Year

Ant Keogh, Clemenger BBDO Melbourne

 

The MADC Award for Client of the Year

Transport Accident Commission

 

The Blackley Award For Lifetime Achievement

Nigel Dawson, Grey Worldwide WINNER

 

The Exit Films Award for Best Student Entry

Laura Petruccelli WINNER

Rohan Cooke WINNER

 

The Exit Films Award for Best Junior

Celeste Potter Words. To Live By XYZ Studios WINNER

 

 

In the following categories, anything without bronze, silver or gold next to is is HIGHLY COMMENDED:

 

The Method Studios Award for Best 15 Second Television/Cinema Commercial

AJF Partnership Getting Into Cars iSelect

AJF Partnership Income Protection iSelect

Leo Burnett Soap 7 – Eleven BRONZE

Leo Burnett Temp 7 – Eleven BRONZE

AJF Partnership Not a Health Fund iSelect SILVER

 

 

The Clemenger BBDO Melbourne Maurice Dowd Award for Best 30 Second Television/Cinema Commercial

Grey Melbourne The Ripple Effect – Mortician Transport Accident Commission

Publicis Mojo Melbourne Play Melbourne Tourism Victoria

AJF Partnership Family Functions National Foods

AJF Partnership Not a Health Fund iSelect

Leo Burnett Soap 7 – Eleven

Clemenger BBDO Melbourne Kalahari Pacific Brands

Clemenger BBDO Melbourne Tortoise Carlton United Breweries BRONZE

Clemenger BBDO Melbourne Legendary Angus Patties Foods BRONZE

AJF Partnership Rate Rise iSelect BRONZE

Clemenger BBDO Melbourne Legendary Angus Patties Foods BRONZE

Clemenger BBDO Melbourne Lizard Carlton United Breweries BRONZE

Grey Melbourne The Ripple Effect – Brother Transport Accident Commission SILVER

Grey Melbourne The Ripple Effect – Father His Room Transport Accident Commission SILVER

AJF Partnership Getting Into Cars iSelect SILVER

 

The Method Studios Award for Best 45 Second Television/Cinema Commercial

Grey Melbourne The Ripple Effect – Lesson Transport Accident Commission

Grey Melbourne The Ripple Effect – Maccas Girl Transport Accident Commission BRONZE

Clemenger BBDO Melbourne The Message Melbourne International Film Festival SILVER

 

The Method Studios Award for Best 60+ Second Television/Cinema Commercial

Publicis Mojo Melbourne Play Melbourne Tourism Victoria

Publicis Mojo Melbourne Toyota Legendary Moments ‘Wally Lewis’ Toyota Australia BRONZE

Publicis Mojo Melbourne Toyota Legendary Moments ‘Peter Hudson’ Toyota Australia BRONZE

Grey Melbourne The Ripple Effect – Bedroom Door Transport Accident Commission SILVER

Clemenger BBDO Melbourne Club National Australia Bank SILVER

Clemenger BBDO Melbourne The Potato Peelers Melbourne International Film Festival GOLD

Grey Melbourne The Ripple Effect – Montage Transport Accident Commission GOLD

Clemenger BBDO Melbourne Slow Mo Carlton United Breweries GOLD

 

The Adstream Award for Best Television/Cinema Campaign

Grey Melbourne The Ripple Effect Transport Accident Commission BRONZE

Clemenger BBDO Melbourne Unpopular National Australia Bank BRONZE

AJF Partnership Mr.iSelect iSelect – Insurance SILVER

 

The Clemenger BBDO Award for Best Film Direction

Dogboy ‘Wally Lewis’ Toyota Australia

Grantley Smith Knives Trash Lives 20th Man Foundation BRONZE

Jono Hill Nokia – Matthew Wilson Nokia BRONZE

Mark Molloy Darwin Kraft BRONZE

Mark Molloy Ripple Effect Transport Accident Commission SILVER

Mark Molloy Summer Blossom CUB SILVER

Steve Ayson The Potato Peelers Melbourne International Film Festival SILVER

Garth Davis Ride The Coca-Cola Company GOLD

 

The Clemenger BBDO Melbourne Award for Best Viral

Clemenger BBDO Melbourne ANZ Boat Break Up National Australia Bank

Clemenger BBDO Melbourne Sheep Impact Carlton United Breweries

Publicis Mojo Melbourne Maxibon Nestle Peters Ice Cream BRONZE

Clemenger BBDO Melbourne Westpac Office Break Up National Australia Bank BRONZE

Clemenger BBDO Melbourne Commbank Lunch Break Up National Australia Bank SILVER

Clemenger BBDO Melbourne Incorrect Change National Australia Bank SILVER

 

The MADC Award for Best Viral Campaign

AJF Partnership Harder you work, better it tastes National Foods

Clemenger BBDO Melbourne Break Up National Australia Bank BRONZE

Clemenger BBDO Melbourne The Honesty Experiments National Australia Bank SILVER

 

The MADC Award for Best Cinematography

Adam Arkapaw Play Melbourne Tourism Victoria

Glendyn Ivin Playground The Coca-Cola Company

Bob Humphreys The Potato Peelers Melbourne International Film Festival BRONZE

 

The Method Studios Award for Best Editing

Michael Houlahan Kraft Oreo – Sippy Cup Kraft

Michael Houlahan TAC ‘Signs’ Transport Accident Commission

Peter Sciberras I Know. Workers – Store WorkSafe Victoria

Peter Sciberras Playground The Coca-Cola Company BRONZE

Jack Hutchings Lotto ‘Lucky Dog’ NZ Lotteries BRONZE

Jack Hutchings Potato Peelers MIFF BRONZE

Jack Hutching, Rohan Zerna, Peter Sciberras The Ripple Effect Transport Accident CommissionBRONZE

Jack Hutchings Changing Room Volkswagen Passat BRONZE

Rohan Zerna Summer Blossom Carlton United Breweries BRONZE

Jack Hutchings Sleepwalker Volkswagen Touareg BRONZE

Rohan Zerna Darwin Kraft Vegemite BRONZE

Matt Osborne Super Footy 4 Pieces of Leather Magazine Herald Weekly Times BRONZE

Jack Hutchings Ride The Coca-Cola Company SILVER

Peter Sciberras Breathe Care Australia SILVER

 

The Risk Sound Award for Best Original Music in Film

Electric Dreams Portals Lion Nathan BRONZE

Planet Love Sound Grayden Building Better Lives BRONZE

Electric Dreams Clean Energy Future Australian Government

Electric Dreams A Cappella Sensis Yellow Pages

 

The Dubsat Award for Best Post Production Special Effects

Visual Playground Immigration Nation – The Secret History of Us Renegade Factual

iloura Motivate Powerade BRONZE

MRPPP AAMI Safe Driver Discounts: What About Me, the Sequel AAMI BRONZE

 

The Age Award for Best Press Advertisement

Grey Melbourne Kevin Pietersen – Caught Out Transport Accident Commission

AJF Partnership Very Important iSelect

Grey Melbourne Door Knock Appeal Transport Accident Commission BRONZE

 

The MADC Award for Best Direct Response Advertising

SMART Inc Melbourne Impossible Coupon Coca-Cola

Leo Burnett Manspace Berger Paints

DDB Group Melbourne Breathe Care Australia

DDB Group Melbourne Pie Bag Australian Centre For The Moving Image BRONZE

DDB Group Melbourne Headless Horseman Australian Centre For The Moving Image BRONZE

JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE

Clemenger BBDO Melbourne Match Delay Carlton United Breweries BRONZE

Clemenger BBDO Melbourne Magnatron Carlton United Breweries SILVER

Publicis Mojo Melbourne MAXIBON Man-Chew Nestle Peters Ice Cream SILVER

DDB Group Melbourne Dirty Dishes PZ Cussons SILVER

JWT Melbourne Stories from the Street Melbourne Writers Festival SILVER

Leo Burnett See The Person Scope GOLD

 

The Clemenger BBDO Melbourne Award for Best Breakthrough Campaign

Clemenger BBDO Melbourne Slow Lights Carlton United Breweries BRONZE

 

The Dubsat Award for Best Animation

White Pictures Red Energy 30 sec TVC Red Energy

iloura What If – Ace Honda Australia BRONZE

iloura What If – Grade Logic Honda Australia SILVER

iloura Honda ET Honda Australia BRONZE

 

The Risk Sound Award for Best Use of Existing Music and Re-recordings of Existing Song

Level Two Music Play Melbourne Tourism Victoria BRONZE

Level Two Music Summer Blossom Strongbow Cider SILVER

Electric Dreams Slo Mo Carlton & United Breweries GOLD

Level Two Music RIDE The Coca Cola Company GOLD

 

The Risk Sound Award for Best Sound Design in Film

Bang Bang Studios Collingwood Football Club “March to October” Collingwood Football Club

Flagstaff Studios Choctop Vs Popcorn MIFF

Final Sound Breathe Care BRONZE

Sound Lounge Pedders: The Next Level – Performance Pedders Suspension BRONZE

GASinc Honda ET Honda BRONZE

Final Sound Summer Blossom CUB Strongbow BRONZE

GASinc Invincible TAC SILVER

 

The Clemenger BBDO Melbourne Award for Best Integrated Campaign

Ogilvy Melbourne Puma Love Run Puma

DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE

Grey Melbourne Seatbelts Transport Accident Commission BRONZE

DDB Group Melbourne Open Book Reach Foundation BRONZE

Clemenger BBDO Melbourne Legends of the Dry Carlton United Breweries BRONZE

Clemenger BBDO Melbourne Break Up National Australia Bank SILVER

Grey Melbourne The Ripple Effect – Montage Transport Accident Commission GOLD

 

The Age Award for Best Press Campaign

AJF Partnership Mr. iSelect iSelect

 

The Age Award for Best Small Space Print

McCann Melbourne Rudd Lifebroker

CHE Odd Spot Peter MacCallum Cancer Centre BRONZE

 

The Crunch IT Award for Best Magazine Campaign

Publicis Mojo Melbourne Connoisseur ‘Arranged By Artists’ Nestle Peters Ice Cream SILVER

 

The MADC Award for Best Point of Purchase

Clemenger BBDO Melbourne Tonya Harding Carlton United Breweries

Leo Burnett Creamy Soda – Girl 7 – Eleven

SMART Inc Melbourne Genuine Spare Parts STIHL

Grey Melbourne Bear Hug Simplot BRONZE

 

The Adstream Award for Best Outdoor – Standard Site

Clemenger BBDO Melbourne Punt Road Carlton United Breweries SILVER

 

The MADC Award for Best Outdoor – Enhanced Site

Clemenger BBDO Melbourne Match Delay Carlton United Breweries BRONZE

JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE

Grey Melbourne Truck Back Transport Accident Commission GOLD

 

The Adstream Award for Best Outdoor Campaign – Standard Site

Leo Burnett Advertising Their Abilities Scope

DDB Group Melbourne Tastefully Original Golden Circle BRONZE

Clemenger BBDO Melbourne Carlton Draught Brewery Fresh Carlton United Breweries BRONZE

Ogilvy Melbourne Skate Focused Evolve Skateboards BRONZE

 

The MADC Award for Best Transit

SMART Squashed Sign – Bus Back Specsavers

 

The Adstream Award for Best Community Service/Charity Print Advertisement

Clemenger BDDO Melbourne Hospital Foundation 49 BRONZE

CHE “Trapped Minors” The Salvation Army BRONZE

CHE Odd Spot Peter MacCallum Cancer Centre BRONZE

Clemenger BBDO Melbourne Ambulance Foundation 49 SILVER

 

The Adstream Award for Best Community Service/Charity Print Campaign

JWT Melbourne Stop the Slaughter International Fund for Animal Welfare

Clemenger BBDO Melbourne Foundation 49- Family Threads Foundation 49 BRONZE

 

The Age Award for Best Ambient

Clemenger BBDO Melbourne Bankers on Poles National Australia Bank

Mark. Give Sam a Serve ANZ

Leo Burnett See The Person Scope

DDB Group Melbourne Headless Horseman Australian Centre for the Moving Image BRONZE

Clemenger BBDO Melbourne Magnatron Carlton United Breweries BRONZE

JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE

JWT Melbourne Stories from the Street Melbourne Writers Festival GOLD

 

The Age Award for Best Magazine Advertisement

DDB Group Melbourne Energy Institute “Hidden Costs” Origin

Publicis Mojo Melbourne Connoisseur Cafe Grande Ice Cream Nestle Peters Ice Cream

Grey Melbourne Bear Hug Simplot

Publicis Mojo Melbourne Connoisseur Caramel Honey Macadamia Nestle Peters Ice Cream BRONZE

Publicis Mojo Melbourne Connoisseur Classic Vanilla Ice Cream Nestle Peters Ice Cream BRONZE

 

The DUBSAT Award for Best Copywriting

McCann Melbourne This is Me Metro

Grey Melbourne Grieiving Mum Transport Accident Commission

Clemenger BBDO Melbourne Break Up National Australia Bank

 

The DUBSAT Award for Best Art Direction

Marmalade Eat, Sleep, Breathe Metlink

 

The MADC Award for Best Typography

Truly Deeply Entrepreneurs Organisation Members Directory EO Melbourne Chapter

Lifelounge Joia Magazine 18 – Cover Typography Joia Magazine

Lifelounge NY Times – Sweet & Savory The New York Times

Truly Deeply ‘My Right Arm’ 2010 IGNITE Awards Poster Truly Deeply BRONZE

Publicis Mojo Melbourne Play Melbourne logo Tourism Victoria SILVER

 

The MADC Award for Best Illustration

DDB Group Melbourne Tastefully Original Golden Circle BRONZE

Truly Deeply Spudbar Visual Language Spudbar BRONZE

 

The Exit Films Award for Best Photography

Alex Aslangul Fantastic Taste. Always In Fashion Fantastic Snacks

Chris Budgeon Heritage We Have One Diageo Australia BRONZE

 

The MADC Award for Best Photography Campaign

Stuart Crossett 2011 Tourism Tasmania Brand Campaign Tourism Tasmania

Alex Aslangul Fantastic Taste. Always In Fashion Fantastic Snacks

Chris Budgeon Bundaberg Rum “Heritage” Diageo Australia SILVER

 

The MADC Award for Best Retouching

Glenn Pyke Give It 110% Heinz

 

The MADC Award for Best Dimensional Mail

SMART Inc Melbourne Flatten Hills Scania

Marmalade Office Space Mercedes-Benz BRONZE

Clemenger BBDO Melbourne A Little Favour Dulux BRONZE

 

The MADC Award for Best Flat Mail

DDB Group Melbourne Most Recently Robbed Tourist Guide ANZ

DDB Group Melbourne Bumper Stickers ANZ

 

The MADC Award for Best Non-Commercial Direct Mail

The Blue Group bluePod The Blue Group

JWT Melbourne Stories from the Street Melbourne Writers Festival SILVER

 

The Adstream Award for Best 30 Second Radio Commercial

BMF Advertising Baron Von Orsum Guests National Foods

AJF Partnership 20 years inside Blundstone

AJF Partnership 365 Day Challenge National Foods

Ogilvy Melbourne Ain’t nothin’ country ’bout a Countryman MINI BRONZE

BMF Advertising Baron Von Orsum Excalibur National Foods BRONZE

McCann Melbourne Vuvuzela RID Insect Repellant BRONZE

ST&P Sport&Style-Cricket The Age BRONZE

Clemenger BBDO Melbourne Accent Patties Foods BRONZE

Clemenger BBDO Melbourne Apology Patties Foods BRONZE

Leo Burnett Pants 7-Eleven SILVER

 

The AudioNET Award for Best 45+ Second Radio Commercial

BMF Advertising Hart Axes Techtronic Industries

BMF Advertising Hart Hammers Techtronic Industries Australia

 

The Risk Sound Award for Best 60+ Second Radio Commercial

Puma Consequences for Women Ogilvy Melbourne BRONZE

 

The AudioNET Award for Best Radio Campaign

BMF Advertising Baron Von Orsum National Foods BRONZE

BMF Advertising Hart. Nothing Hits Harder Techtronic Industries Australia BRONZE

AJF Partnership A Dare Iced Coffee fix’ll fix it National Foods BRONZE

Leo Burnett Slow Mornings 7-Eleven SILVER

 

The AudioNET Award for Best Community Service/Charity Radio Commercial

CHE “Miss Out” The Salvation Army

 

The AudioNET Award for Best Sound Design in Radio or Non- Broadcast

Matt Thompson – Risk Sound Look before you leap Department of Justice BRONZE

Paul Baxter – Risk Sound Confidence Defence Force Recruitment BRONZE

Paul Baxter – Risk Sound Comic Metlink SILVER

Paul Baxter – Risk Sound Sports & Style – Cricket The Age SILVER

Colin Simkins – Gusto Pants 7 – Eleven SILVER

 

The AudioNET Award for Best Original Music for Radio

Bang Bang Studios Ain’t Nothin’ Country ‘bout a Countryman MINI SILVER

 

The MADC Award for Best Microsite

Visual Jazz Bananas in Pyjamas ABC

Visual Jazz Yogo Alley National Foods

Visual Jazz Designer Spark Holden BRONZE

Lifelounge The Schweppes Alchemist – Virtual Bar Schweppes BRONZE

Bliss Media Nintendo Mario Kart Wii Campaign Site Nintendo Australia SILVER

 

The MADC Award for Best Website

Visual Jazz Bananas in Pyjamas ABC

Bliss Media 2XU Website 2XU BRONZE

DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE

Publicis Mojo Melbourne Play Melbourne Tourism Victoria BRONZE

 

The MADC Award for Best eDM

DDB Group Melbourne Dirty Dishes “Cop” PZ Cussons BRONZE

 

The Clemenger BBDO Melbourne Award for Best Use of Social Media

McCann Melbourne Powderdash Japan Tourism Agency

Grey Melbourne The Ripple Effect Transport Accident Commission BRONZE

Clemenger BBDO Melb Break Up National Australian Bank BRONZE

 

The MADC Award for Best Online Game

Visual Jazz Bananas in Pyjamas ABC

Visual Jazz Yogo Alley National Foods

Visual Jazz Navy Warfare Officer Defence Force Recruiting BRONZE

 

The AudioNET Award for Best Use of Mobile Device

Native Digital The iPrimus iPhone App Primus Telecom Australia

Visual Jazz Strikefighter Defence Force Recruiting

Visual Jazz Learn the Ropes Defence Force Recruiting BRONZE

Visual Jazz Army Artillery Defence Force Recruiting BRONZE

Visual Jazz Navy Warfare Officer Defence Force Recruiting BRONZE

 

The MADC Award for Best Digital Innovation

Clemenger BBDO & Proximity Melbourne Twelevision BRONZE

Mark. Give Sam a Serve ANZ BRONZE

DTDigital Selector3000 DTDigital BRONZE

DTDigital The Honda Dream Wall Honda Australia GOLD

 

The Crunch IT Award for Best Online Advertisement

Visual Jazz Holden Caprice Series II Banners Holden

 

The MADC Award for Best Digital Design

DDB Group Melbourne iDenim Match Jeanswest BRONZE

Boffswana The Honda Dreamwall Honda Australia SILVER

 

The Clemenger BBDO Melbourne Award for Best Digital Campaign

Visual Jazz Under a Rising Sun Defence Force Recruiting

Visual Jazz Designer Spark Holden

Pubicis Mojo Play Melbourne Tourism Victoria

DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE

Visual Jazz Holden IQ Holden BRONZE

 

The MADC Award for Best Community Service/Charity Digital Advertisement

DDB Group Melbourne Open Book Reach Foundation SILVER

A Bit Like This Banner+Aid SILVER

 

The MADC Award for Best Packaging Design

Studio Pounce Momiji Randoms Dolls Packaging Artforum Ltd

day&age Three Kings Independent Distillers Australia

 

The MADC Award for Best Signage/Environmental Design

Canyon Melbourne Brain Centre Signage Canyon

Elmwood Melbourne Pop-Up-Park Elmwood Melbourne BRONZE

 

The MADC Award for Best Corporate Identity Design

Elmwood Melbourne Watermark Intellectual Asset Management branding Watermark

Square Circle Triangle Newton Kerr + Partners Newton Kerr + Partners

ERD Moody Drums Moody Drums

ERD Southern Colour Southern Colour

TANK Branding Loop8 Brand Identity Loop8 Architects

Davisdon Branding Studio B Architects Studio B

Helsinki Helsinki Corporate Identity Helsinki

Nexus Designs Rosa’s Table Rosa Malignaggi

Truly Deeply Spudbar Packaging Spudbar

Cornwell Brand Hecker Guthrie Corporate Identity Hecker Guthrie BRONZE

Canyon Hodges Hodges BRONZE

Elmwood Melbourne Wearhouse VicUrban BRONZE

 

The MADC Award for Best Brochure, Catalogue, Annual Report or Prospectus Design

ERD ERD. Contrasts & Connections ERD

ERD CPA Australia Annual Report 2010 CPA Australia

ERD Silk–HD, CPI Paper Promotion CPI Paper (now BJBall Papers)

Cornwell Brand Islington Silos Brochure Blue Earth Group BRONZE

 

The MADC Award for Best Self Promotion Design

Truscorp Building & Construction Truscorp Extension Card Truscorp Building & Construction

ERD ERD Loves Melbourne ERD BRONZE

Canyon Leap Exhibition Canyon SILVER

 

The MADC Award for Best Miscellaneous Design

Square Circle Triangle Rabih & Sunni are Getting Married Rabih Yanni & Sundarah Yanni

Truly Deeply Spudbar Miscelleneous Items Spudbar

JWT Melbourne Stories from the Street Melbourne Writers Festival

 

The MADC Award for Best Writing for Design

ERD Spicers ‘Sirio’ Paper Promotion Spicers Paper

JWT Melbourne Stories from the Street Melbourne Writers Festival BRONZE

Ogilvy Melbourne Air Instruments The Song Room BRONZE

 

The MADC Award for Best Packaging Design – Label Only

Freeform Mountain Goat Rare Breed Mountain Goat Brewery

Di Donato Partners James Squire Portfolio Lion Nathan BRONZE

Davidson Branding Crown Lager Refresh Fosters Australia BRONZE

 

 

 

Comments are closed.