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Clems Melbourne launches first print and outdoor campaign for Dirty Granny

Clemenger BBDO Melbourne is behind the first ever print and outdoor campaign for brewery Matilda Bay’s apple cider brand Dirty Granny.

The campaign features elderly men pulling startled faces at a bottle of Dirty Granny Apple Cider.

The work will run on billboards in Sydney, Melbourne, Brisbane and Perth as well as titles Frankie, Smith Journal and Liquor trade press.

The ads were shot in the local bridge club in a sleepy Melbourne suburb, according to a press release.

Credits:

  • Agency: Clemenger BBDO Melbourne
  • ECD: Ant Keogh
  • Creative Director/Creative: Tom Martin
  • Creative Director/Creative: Julian Schreiber
  • Planner: Sam Mackisack
  • Photographer: Andreas Smetana
  • Producer: Mary Darzi
  • Managing Partner: Paul McMillan
  • Account Director: Andrew Fraser
  • Account Manager: Toby Beaumont
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