Clipsal 500: the race that rocks
Adelaide agency KWP and production company Kojo have released a new campaign to promote this year’s Clipsal 500.
http://youtu.be/GKTXTF_qOag
Mark Warren from the South Australian Motor Board said: “We really wanted to do something different this year that would have cut through in the clutter of other more typical advertising; something that would be talked about.”
“There was a risk in moving away from the typical formula for motorsport advertising however we believe KWP and Kojo have delivered – it’s a real coup to have so many drivers and fans involved and reinforce the format that we pioneered with race n rock.”
The campaign breaks today.
Credits:
- Director – Roh Smith
- Producer – Paula Smith
- Production Company – KOJO
- Post-production – KOJO
- Sound – Best FX
- Agency – KWP!
- Creative Director – James Rickard
- Writer – Corey Swaffer
- Art Director – George Vargas
- Producer – Di Willson
As a long time motorsport fan, I have to pose the question – how the hell could this get anyone to the race? To get all that talent in one room for a clap fest that leaves you waiting for the actual ad to start is just shambolic. Is there a second half that is missing?
This ad needs to do one thing – get people fired up enough about the event to actually get them to care & attend…and this is a sport that needs some help at the moment..
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