Comments on: Coca-Cola launches ‘Open Happiness’ campaign

By: Hayden

Hayden — Fri, 25 Dec 2009 11:51:34 +0000

Its ads like this that make me wish i liked coke. too bad it tastes like shit.

By: Coke and Cornetto latest to launch digital marketing drives - mUmBRELLA

Coke and Cornetto latest to launch digital marketing drives - mUmBRELLA — Fri, 18 Dec 2009 00:56:37 +0000

[...] Coke has this week released a new online game giving consumers the chance to win iTunes vouchers. The aim of the SummerBlast game is for people to launch out of the giant floating Coke bottle replicated in the TV ad, as part of the wider Open Happiness campaign. [...]

By: Stu Peard

Stu Peard — Sat, 12 Dec 2009 09:47:27 +0000

Matt, I looked at the store and didn’t see any that big … so I don’t think it is real.

By: Matt

Matt — Sat, 12 Dec 2009 09:16:03 +0000

Does anyone know if that giant coke bottle thing is real??

By: Alexandra Liston

Alexandra Liston — Thu, 03 Dec 2009 01:47:01 +0000

This is probably my favourite ad on TV! It’s so damn happy and summary! LOVE it!

By: the kid

the kid — Wed, 02 Dec 2009 05:56:10 +0000

Ahhh, just like the beach ball and the coke can ads from the 80′S rolled into one. Kudos to Ogilvy and Mather for being bold enough to revisit an old idea (almost shot for shot), and give it just enough spit and polish to feel fresh and current. Well done. Would have been even if they’d been able to crack a jingle that worked as well today as they did in the the 80′s.

http://www.youtube.com/watch?v=FAeMaxRJ-R4

http://www.youtube.com/watch?v.....&NR=1

By: John Grono

John Grono — Wed, 02 Dec 2009 04:46:31 +0000

A cracker – they have nailed it. I want that bottle-thingy!

By: Jooja

Jooja — Wed, 02 Dec 2009 04:38:25 +0000

bring back vanilla and cherry coke

By: Brona

Brona — Wed, 02 Dec 2009 04:33:48 +0000

Saw something from Coke on my Facebook wall this week as well – a sponsored gift I think, slogan something like “give the gift of happiness”. Nice tie in

By: Fraser

Fraser — Wed, 02 Dec 2009 04:31:22 +0000

Damn… wanted to hate it – great job Coke.

By: Jemma

Jemma — Wed, 02 Dec 2009 04:16:19 +0000

Agree… I love this ad and the digital campaign around it. The perfect blend of old and new media. It’s hard not to watch the TVC and not really want to be on that float enjoying the summer. It even makes me want to drink Coke… almost.

By: NehadK

NehadK — Wed, 02 Dec 2009 04:06:17 +0000

Ditto with all the above.

Great throwback to some of the excellent work Coke has produced. This ad made me happy.

Time for a nice refreshing Pepsi Cola.

By: Long time listener, first time caller

Long time listener, first time caller — Wed, 02 Dec 2009 03:55:08 +0000

This is a great ad and an excellent throw back to the old school coke summer ads. The sound track is certainly a little overproduced and nothing groundbreaking ala Bonds, but nonetheless it’s fun and it’s summer.

By: Gezza

Gezza — Wed, 02 Dec 2009 02:11:20 +0000

@ Corby. Generational thing. Bring back the New Seekers I say

By: Mr Corbett

Mr Corbett — Wed, 02 Dec 2009 02:07:28 +0000

Agreed, that is a really great TVC. Can’t agree with Gezza – i think the music makes it (shit song, but perfect).