Coke aims to share the cricket with 1100 people called Matt
Coca Cola is moving its “Share a Coke” campaign in new directions with an attempt to create a Guinness World record for the largest same name gathering.
The brand – which has been running a major promotion with individual names on the sides of its bottles – is aiming to get at least 1100 people called Matt to the third day of the Boxing Day test at the MCG.
Matts who register on Coca Cola’s Matt World Record site will receive two free tickets for them and a mate.
The brand aims to fill four bays with people called Matt.
Earlier this month, Mumbrella named Coca Cola as its advertiser of the year for the Share A Coke campaign.
“Matt is one of the most popular names in Australia. This is a great opportunity for Aussies to catch-up with a Matt, participate in a Guinness World Records attempt and enjoy a fun day at the cricket with their mate,” said Lucie Austin, Marketing Director, Coca-Cola South Pacific.
The previous record belongs to a gathering of 1,096 Mohammed’s as part of the Dubai Shopping Festival in 2005.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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OK, that is seriously an awesome idea. Coke have really nailed this…Who said big companies can’t be innovative
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