Coke: match your thirst

Coca-Cola has launched a campaign to promote its different portion sizes.

The product sizes include a 300ml can “for a quick hit”, a “spot on” 450ml serve and a 600ml bottle to quench those with “a big thirst”.

An outdoor campaign launched this week in metro and regional areas.

The creative was by Passport, media by Ikon.

Comments


  1. The Million $ Man
    14 Sep 12
    12:57 pm

  2. WOW!

  3. Red
    14 Sep 12
    1:50 pm

  4. “People are incapable of judging how thirsty they are and choosing appropriate size beverages, so we should use OOH to educate them.”

  5. Larry
    14 Sep 12
    2:25 pm

  6. Or have a glass of water….

  7. Dan
    14 Sep 12
    3:54 pm

  8. Paul
    14 Sep 12
    4:10 pm

  9. Right around the same time as this article came out: http://www.smh.com.au/lifestyl.....25wkj.html

  10. lazyphuka
    14 Sep 12
    4:23 pm

  11. Coke Adds Life (where there isn’t any)

  12. Dr Pemberton
    14 Sep 12
    4:49 pm

  13. “We have had a problem to-date to driving penetration of our entry-point PET offering, as consumers were struggling to engage with the relevance of the packaging format’s key features and benefits.”

  14. Peter
    15 Sep 12
    6:28 am

  15. Is this really the best that they could come up with?

  16. AdGrunt
    15 Sep 12
    12:13 pm

  17. Where does the good old 330 / 375ml can sit?

  18. AdGrunt
    15 Sep 12
    12:15 pm

  19. Just noticed a typo in the ad. They have mis-spelt “hangover” as “thirst.”

  20. Type 2
    17 Sep 12
    7:24 am

  21. “to quench those with a big desire to develop diabetes”

  22. S
    17 Sep 12
    11:46 am

  23. A cleaning solution for all your household needs.