Coke: match your thirst
Coca-Cola has launched a campaign to promote its different portion sizes.
The product sizes include a 300ml can “for a quick hit”, a “spot on” 450ml serve and a 600ml bottle to quench those with “a big thirst”.
An outdoor campaign launched this week in metro and regional areas.
The creative was by Passport, media by Ikon.
WOW!
User ID not verified.
“People are incapable of judging how thirsty they are and choosing appropriate size beverages, so we should use OOH to educate them.”
User ID not verified.
Or have a glass of water….
User ID not verified.
Great timing for them.
http://www.smh.com.au/lifestyl.....25wkj.html
User ID not verified.
Right around the same time as this article came out: http://www.smh.com.au/lifestyl.....25wkj.html
User ID not verified.
Coke Adds Life (where there isn’t any)
User ID not verified.
“We have had a problem to-date to driving penetration of our entry-point PET offering, as consumers were struggling to engage with the relevance of the packaging format’s key features and benefits.”
User ID not verified.
Is this really the best that they could come up with?
User ID not verified.
Where does the good old 330 / 375ml can sit?
User ID not verified.
Just noticed a typo in the ad. They have mis-spelt “hangover” as “thirst.”
User ID not verified.
“to quench those with a big desire to develop diabetes”
User ID not verified.
A cleaning solution for all your household needs.
User ID not verified.