Coles brings The Wiggles into the fray
Coles have rolled out its latest weapon in its war with Woolworths – The Wiggles.
The children’s entertainers are fronting the latest offering from Coles which focuses on discounted nappies. It offers 108 Wiggles-branded BabyLove nappies for $27.
The moves comes a week after Woolies launched a price offer on nappies. The ad was so heavily promoted it was recorded by Ebiquity as the second most played primetime metro ad last week.
Recent weeks have seen Woolies and Coles go head to head on several fronts.
The supermakets have done battle of milk and beer prices, while Woolies has used celebrity chef Margaret Fulton to pour scorn on the Coles $10 meals.
Woolies also launched Rocky-themed ads featuring shop staff in green boxing gloves in response to the giant red hand sported by Woolies staff.
The new ad for Coles sees the Wiggles get the giant hand treatment.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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This story needs a complete re-write – You have ‘Woolies’ and Coles all over the shop.
– PTP..
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How much longer is this going to go on before there’s a class action from corner stores for anti-competitive behaviour?
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cigarettes and beer for 10 year olds will be next
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Aren’t The Wiggles rich enough already?
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thats it for me and the wiggles…low
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It’s so interesting to see Woolworths imitating a resurgent Coles. In the last week alone they have used a green boxing glove (instead fo the red hand) and started Fulton’s recipes (in response to Curtis Stone’s food).
C’mon Woolies – get back to leading.
Stop following.
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genius,
it’s interesting to see woolies is now the follower…but i’m not under estimating them, they are still making a s**t ton more $$$
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Ban the coles Ads!!!
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Do you work at Woolies 3:25?
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Sing along: “Down, down, Wiggles’ reputation is down!”
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