Coles pushes online shopping partnership with Taste.com.au in new Curtis Stone ad
Coles has launched a new Curtis Stone fronted summer campaign focusing on summer fruit and vegetables and meat perfect for the BBQ season.
The ad, created by Big Red, also pushes Coles’ Recipe to Cart partnership with NewsLifeMedia’s Taste.com.au, which allows users to shop from the recipe platform directly with Coles online.
https://www.youtube.com/watch?v=XXl6ZK25X7c
Coles marketing and store development director Simon McDowell said in a statement: “Coles’ partnership with Taste.com.au allows us to deliver a truly personal digital experience from meal and budget planning, recipe inspiration through to bench top delivery.”
Users can shop ingredients from the website’s recipes straight to their Coles online shopping trolley.
NewsLifeMedia CEO Nicole Sheffield said in a statement: “Taste.com.au is the hub of the digital kitchen and the site is all about adding value to consumers lives through our triple tested recipes, which never let them down.
“Users will now get even more value from the site with recipe to cart and the seasonal menu planner. It means that we can now truly deliver an end-to-end solution from recipe inspiration to the kitchen, completing the ability to plan, shop, cook and share with Taste.com.au.
“We are moving in to the second year of our multi-million dollar digital partnership with Coles and through continued digital innovation we are delivering an experience never before seen in Australia and driving more value and convenience than ever to our consumers’ shopping baskets.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Good idea….unless of course you do not shop at Coles…in which case you just alienated 39% of the grocery buying public.
Attention shoppers – mop and bucket to aisle 5 – someone put all their eggs in one basket and has just dropped them.
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Copied Woolworths. This is to be expected.
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Could you explain yourself Machiavelli.
I have no idea what you mean. If you’re in the communication business you’re obviously not very good, are you?
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