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Opinion
Outlook is cloudy for McDonald’s mood app
If you’ve been on YouTube this morning, you’ve probably been boinked squarely between the eyes by the McDonald’s home page takeover.
If you follow the link, it’s an apparently ambitious digital campaign that looks like its merely fails in the execution. Read more »
Why every agency boss needs to hear how Goodby got its groove back
In the last three years I’ve probably sat through dozens, if not a couple of hundred, industry-related presentations. Just a handful stick with me. Read more »
With a little PR magic from Max Markson, Naomi Robson’s lizard didn’t happen and neither did the cannibals
I had an intriguing press release from publicist Max Markson today.
Naomi Robson is back in front of the camera. Even if it’s only online. And Markson Sparks PR is helping her with the launch of The Naomi Show. Read more »
Coke’s phoney happiness machine is a fail for me
In this guest posting, Tony Richardson argues that the Coke Happiness Machine viral sucks.
The folks at Coke have created a viral video and as hoped it’s being circulated worldwide … but for all the wrong reasons. The main one being that it is possibly the lamest viral ever created. Read more »
Saying no to copy approval
“We’d dash back to the office to knock up a dry, arse-licking account of our “intimate chat” with Peter Andre to email to CAN, who would duly remove every trace of insight or humour, before making us feel sooooo special by perhaps deigning to allow us to publish it. No thanks.”
Will Renai LeMay’s new media business model work?
I’ve been curious for a few days now on what Renai LeMay’s plans are.
Since announcing he was leaving ZDNet, he’s been coy about what he’d be doing next.
Which of course made it all the more interesting. Read more »
Where are our marketing heroes?
“The great Australian tradition of attacking success and anyone that sticks their head above the parapet is stronger than ever. In my recent experiences around the world I can honestly say I have never experienced such collective distaste for one’s own kind.”
The Australian tries to win back Kevin
“One might wonder whether News Ltd feels the need to get on the right side of the Prime Minister, having managed to get itself thoroughly offside with him since the 2007 election.”
Bernard Keane on why Rudd was The Oz’s Australian of the Year
AFR falls four days behind The Oz
On Saturday, we woke up to discover that Wall Street had suffered a big fall. Read more »
Tips for better ideas
While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process. Read more »
Sack the copywriter
Here’s a nice innovation from consumer watchdog Choice, rounding up the best of the month’s Aussie ad blunders. Read more »
If agencies were bands…
The other day I was chatting to the boss of a new agency that’s about to launch.
I asked her what she wanted her agency to stand for. If it was a band, which would the agency be, was my question.
Which then got me to thinking about which bands Australia’s existing agencies would represent. As I began to make notes, I began to realise that it doesn’t look good… Read more »
When a global marketing blunder is a local problem
Sometimes I wonder if being a brand with an international affiliation is more trouble than it’s worth.
Jenny Craig – a weight control brand that’s doing very well in Australia, thanks very much – is the latest to face blowback from an international gaffe. Read more »
Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day
When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy. Read more »
In defence of disaster journalism
The somewhat grubby tussle between Seven and Nine over who gets credit for rescuing baby Winnie from the Haiti rubble makes an easy target for those who see disaster journalists as vultures.
After all, what can the media do, but get in the way? Read more »
Come and see In The Loop with us
To mark Mumbrella’s first birthday, we’d like to invite you to join us for a drink and a movie.
We’re holding an exclusive preview screening of political PR satire In The Loop on the night of Tuesday December 15 at the Verona Cinema on Oxford Street in Sydney.
The event – which comes more than a month before the Australian release date of January 21 - is in association with word of mouth agency Soup and distributor Madman Entertainment.
The movie features the behind-the-scenes PR machinations of government in London and Washington.
The event is free to Mumbrella readers. Drinks are at 6pm, with the movie starting at 7pm sharp.
To receive a pair of tickets, simply email sean@focalattractions.com.au. We’ll allocate places on a first come, first served basis. If you get in early enough you’ll receive confirmation that you’re on the guest list. (Update: All the places have now gone. If you’d like to go on the waiting list in case anyone can’t make it, please email sean@focalattractions.com.au.)
Do bear in mind that there’s a LOT of swearing.
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THE MUMBO REPORT
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
Read more »
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Comments
16 Nov 09
10:42 am
By the way, I’ve seen this film twice already – once on a plane, and also at an earlier screening. I strongly recommend it.
I’ve learned a lot of excellent new swear phrases from chief spin doctor Malcolm Tucker (I apologise for any offence to anyone who I’ve recently informed that I’m tickety fuckety boo).
If you want to see it, you’ll have to move fast – we’ve had about 30 places go since we posted this piece about 15 minutes ago.
Cheers,
Tim – Mumbrella
16 Nov 09
11:36 am
Fabulous movie. Contains one of my all time favourite lines –
“Y’know, I’ve come across a lot of psychos, but none as fucking boring as you. You are a real boring fuck. Sorry, sorry, I know you disapprove of swearing so I’ll sort that out. You are a boring F, star, star, CUNT!”
17 Nov 09
12:59 pm
it is quite brilliant – as good as biting satire ever gets. Plus I absolutely LOVE swearing and I reckon I’m pretty good at it. But these guys taught me a thing or two about creative swearing (as Steve details above). I picked up some amazing ideas for combining swearwords to make powerful swear phrases.
I can’t wait until my next visit from the in-laws.