Comedienne Claire Hooper promotes Optus’ home entertainment bundle in two-minute ad
Optus has recruited comedienne Claire Hooper to spruik its broadband packages in a two minute direct sales ad.
The two-minute long ad, created by M&C Saatchi, sees Hooper – best known for her role the 2008 revival of Good News Week on Ten – presenting a magic show complete with canned laughter to illustrate Optus’ home entertainment bundle.
https://www.youtube.com/watch?v=wVTsEjYDfoI&feature=youtu.be
Ad courtesy of Savvy Media Monitoring
In the ad Hooper performs a series of hat tricks to illustrate the unlimited broadband bundle from the telco and is joined by a child presenter.
When asked if the use of Hooper signalled the telco shifting away from brand ambassador Josh Thomas, who has fronted the telco’s brand campaigns since last June, a spokesperson for Optus said the telco uses a number of people across its marketing campaigns.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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She was doing another similarly annoying 2 minute ad for the last few months. It was on basically every ad break on The Bolt Report on Sunday’s.
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[iPhone added apostrophe to Sunday]
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wait, is this an adaptive attempt at Youtube True View or is Optus still just feeling likeas though they are successfully converting old people buying out TV 4 consecutive 30 spots?
Based on the comment above and the fact they gave their own content to Mumbrella to count their views makes me think the latter.
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This blows but anything that means less Josh Thomas gets a huge Yaaaaaas! from me
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