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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Coming soon… The Mumbo Report
Next week sees the launch of Mumbrella’s first foray into video content.
We’ve been working with TV and video production house Studio 33 to create what will become regular updates.
The above (with apologies to BMF and MLA) is just a teaser. To see a few more clues regarding the content, tune into the commercial breaks around adland drama 30 Seconds, which debuts on Foxtel’s The Comedy Channel on Monday night.
We will also be uploading content to The Mumbo Report channel on YouTube. Feel free to subscribe.
More follows next week…
Tim Burrowes
September 4th, 2009 at 8:22 am
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Comments
4 Sep 09
8:39 am
ah, this made my day. and it’s only 8:45am!
4 Sep 09
9:01 am
Iconic!
4 Sep 09
9:01 am
That was awesome!
Thank you, Tim. Great start to the morning.
4 Sep 09
9:06 am
Gold!!
Watch out David Koch, there’s a new housewives favourite in town
And I always thought that show was called Two and a Half Braincells …
4 Sep 09
9:11 am
Gold! More of this please.
4 Sep 09
9:17 am
I’m sensing a paradigm shift here. Tim, you are the Zeitgeist.
4 Sep 09
9:23 am
A fine first effort & looking forward to the next episode!
4 Sep 09
9:35 am
OMFG!
4 Sep 09
9:42 am
At last! Mumbrella is quickly becoming the king of all media.
I think it’s safe to say that the world cannot wait for The Mumbo Report! Great work… you’re truly shifting the paradigm (had to use that once since someone else took ‘iconic’ before).
Good luck… and love the set.
T
4 Sep 09
10:15 am
Tim you remind me of Quentin Tarantino, hahahaha
http://www.youtube.com/watch?v=upFd2KJd5z8
4 Sep 09
10:43 am
Nice style Tim – you have my attention….
4 Sep 09
11:11 am
I like it because it’s angry.
4 Sep 09
11:28 am
This is the best example of productizing bricks-and-clicks convergence, repurposing collaborative bandwidth and synthesizing global eyeballs I have seen in ages.
Well done!
4 Sep 09
11:50 am
Yeah, what Cathie said.
4 Sep 09
11:56 am
Looking forward to it. Less furrowed brow.
4 Sep 09
12:05 pm
Nice one Tim, can’t wait for the rest.
4 Sep 09
12:17 pm
Not often you see someone simultaneously channeling Sam Kekovich and Ian Hislop (heehee) Tim!!
4 Sep 09
12:32 pm
Teeehee – Hope it lives up to the preview!
4 Sep 09
12:42 pm
I think the production by Studio 33 is particularly outstanding.
4 Sep 09
12:46 pm
Nice one! Watch out Sam Kekovich!
4 Sep 09
12:46 pm
Absolute ball tearer, what a load of fantastic mumbo jumbo! I look forward to having a bevvie with you over in Manchester kind sir.
4 Sep 09
12:58 pm
Sarcasm is beautiful. Can we have some more please.
4 Sep 09
1:06 pm
About time someone said it like it is…can’t wait to hear more from Dr Mumbo. No cash for comment please.
4 Sep 09
1:08 pm
Hey Tim. Really great !!! Jenni Freelance Factory
4 Sep 09
1:14 pm
make sure you neaten your tie and pull you jacket down at the back next time.
where’s scott and his whackiness?
4 Sep 09
1:19 pm
I like the slightly besheveled look. Very naughty school boy or Dennis the Menace. Maybe bring in some quips from Gnasher. Jenni FF
4 Sep 09
1:22 pm
Nice one Tim.
Made me laugh on a nice Friday afternoon.
However, if you can swear in this does that mean I can now swear in the podcasts? Or are you censoring me?!?
4 Sep 09
1:43 pm
And you kept your ‘f’ quota to only one!
4 Sep 09
2:06 pm
Awesome! And even though this is just going to imply that I have too much time on my hands, I checked, and Nine actually shows Two and a Half Men nine times a week. Crazy town!
4 Sep 09
2:18 pm
nice tie.
4 Sep 09
2:34 pm
iconic, simply iconic
4 Sep 09
2:59 pm
Lurvely.
What’s social media?
4 Sep 09
3:39 pm
Wow angst baby! Who won’t dare miss this gentle teddy bear? All the best and GGRRRRRRRR Get ‘em Tim and crew!
4 Sep 09
4:32 pm
bloody brilliant tim!!!!
4 Sep 09
4:32 pm
We all watched the video and thought “loose cannon with a dose of bitterness. Very unusual”
4 Sep 09
4:33 pm
Is this all a thinly veiled bit to secure a cameo role in 30 Seconds Season 2
?
4 Sep 09
7:01 pm
Fuckin eh! You go stick it to those smarmy media & marketing tossers and dickheads (that’s everyone in marketing and the media, isn’t it). Hmm, now I feel like having a root…
4 Sep 09
9:07 pm
What a media wanker
4 Sep 09
10:12 pm
The Sydney social media agency audience will love it!
5 Sep 09
12:25 am
Glad to see I’m not the only person who has picked up on the Tarentino look alike.
You’re an angry man Tim.
5 Sep 09
7:03 am
Awesome.
As Head Engagement Connection Officer and part-time Social Media Integration Wonderman, I can’t wait for this to work on YouTube so that Natalie Tran has some ‘mature’ competition and to justify YouTube being the only media channel I recommend as part of my non-media media recommendation to drive relevancy and saliency for brands with 5-line positioning statements.
Nice to see you back in a suit.
7 Sep 09
10:08 am
Love it!
7 Sep 09
12:55 pm
Nice work indeed Tim!
Part Sam Kekovich, part Garth Merenghi.
Darkplace Mumbo!
8 Sep 09
10:00 am
Lovin’ it!
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