Commercial radio sees continued ad revenue growth
The commercial radio industry has recorded the third consecutive month of growth in advertising revenue, up nearly four per cent to $43.61m during January.
The figures complied by Deloitte for industry body Commercial Radio Australia showed growth of 3.69 per cent in the five metropolitan markets to a total of $43.61m.
The strongest rise came from Brisbane, up 7.2 per cent to $7.12m. There was also growth in all markets except Adelaide.
In Sydney, ad revenue grew by 5.64 per cent to $13.36m, Melbourne grew by 1.51 per cent to $12.77m, Adelaide fell by 1.62 per cent to $4.07m and Perth grew by 3.96 per cent to $6.29m.
The results follows a five per cent growth in December to $54.15m.
Last month, the CRA launched the latest industry brand campaign aimed at pushing the effectiveness of radio as an advertising medium.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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