Commonwealth Bank wins top honours at AIMIA Awards

A property guide for Commonwealth Bank, created by The White Agency, Ikon Communications, Vivant and RP Data, won top honours at the AIMIA Awards tonight, claiming the best of the best award.

There were joint winners for the most effective campaign, with Whybins and The Furnace sharing the spoils for Pedigree and GSK, respectively.

The Loop, an online platform for creative freelancers, won in the best enterprise category, while best news, media or reference site went to Wotnews.

Droga 5 won the best advertising and marketing gong for Cascade Brew.

Oliver Weidlich, who recently founded the mobile user experience consultancy Mobile Experience, was handed the Outstanding Contribution award.

The winners in full:

Category Name Credits
Best Advertising or Marketing Cascade Brew your Own Site + Brewers Nose App Droga5
Best Children’s Cyber Bullying Affects Real Lives Profero & NAPCAN
Best Classifieds Domain iPhone app Fairfax Digital & Fairfax Media
Best Cross-Platform (highly commended) Amnesty International Australia – Burma 3 Freedoms Republic of Everyone, Circul8 & Creative Licence
Best Cross-Platform Lockie Leonard Series 2 Goalpost Pictures & TEQUILA – Australia
Best Cultural or Lifestyle Africa to Australia SBS Digital Media, Indian Ocean Productions, Screen Australia  & 360 Degree Films
Best Enterprise THE LOOP The Loop
Best Entertainment Honda Interactive Dream Wall DTDigital & Boffswana
Best Export Achievement
Best Financial Service Commonwealth Bank Australia Property Guide Commonwealth Bank Of Australia, The White Agency, Ikon Communications, Vivant & RP Data
Best Integration with an Offline Campaign Under a Rising Sun Visual Jazz
Best Learning & Education Gallipoli Multimedia Education Resource Ryebuck Media & the Department of Veterans’ Affairs
Best Mobile Advertising or Marketing Commonwealth Bank Australia Property Guide Commonwealth Bank Of Australia, The White Agency, Ikon Communications, Vivant & RP Data
Best Mobile Product or Service Cascade Brewers Nose iPhone App Droga5
Best News, Media or Reference Wotnews Hunted Media
Best Non-profit or Government Donate Life Reactive Media
Best Online Video Jay Jays Dance Off 3D Visual Jazz
Best Retail ASICS IdeaWorks
Best Science, Health or Environment Fitness First Online SP Health Co &Fitness First
Best Sport Match Centre 2010 WeAreDigital
Best Student Project PetSearch Ms Kathryn Gough, Creative Industries Faculty, Queensland University of Technology
Best Tourism or Travel There’s Nothing Like Australia Tourism Australia, DDB Sydney, Tribal DDB & Web Manage
Best Use of Social Media, Word-of-Mouth or Viral Samboy Ute & the Loot Pusher
Best Use of Social Media, Word-of-Mouth or Viral The Tunnel Movie DLSHS Agency, Distracted Media & Zapruders Other Films
Effectiveness Award Pedigree Adoption Drive WHYBIN\TBWA\TEQUILA & Mars Pet Foods
Effectiveness Award GSK Nicabate Path2Quit The Furnace
People’s Choice Award
Best of the Best Commonwealth Bank Australia Property Guide Commonwealth Bank Of Australia, The White Agency,Ikon Communications, Vivant & RP Data
Outstanding Contribution Award Oliver Weidlich


  1. Hannah
    21 Mar 11
    11:29 am

  2. Fantastic work to everyone involved!

  3. BM
    21 Mar 11
    2:09 pm

  4. Congrats to Oliver. Well deserved recognition.

  5. Mal Jago
    21 Mar 11
    2:55 pm

  6. Thanks for the hangover.

    Great night and what a long way the awards have come.

    Well done to the organisers

  7. Matt
    21 Mar 11
    3:23 pm

  8. Go!

  9. Happy Appy
    21 Mar 11
    4:31 pm

  10. Some great stuff there. Cascade probably unlucky, but the Commbank app is surprisingly good!

  11. Stephen Phillips
    22 Mar 11
    10:37 am

  12. Great video Tim. Good to see someone catch the feel of the event. Well done to all the winners.

  13. SocialButterfly
    8 Apr 11
    5:47 pm

  14. Congratulations – many well deserved winners here. ‘The Tunnel’ won or was it actually the agency behind the marketing?Plenty of others utilise social media in this context…obviously oone else of substance was nominated for this award!