Commonwealth Bank wins top honours at AIMIA Awards
A property guide for Commonwealth Bank, created by The White Agency, Ikon Communications, Vivant and RP Data, won top honours at the AIMIA Awards tonight, claiming the best of the best award.
There were joint winners for the most effective campaign, with Whybins and The Furnace sharing the spoils for Pedigree and GSK, respectively.
The Loop, an online platform for creative freelancers, won in the best enterprise category, while best news, media or reference site went to Wotnews.
Droga 5 won the best advertising and marketing gong for Cascade Brew.
Oliver Weidlich, who recently founded the mobile user experience consultancy Mobile Experience, was handed the Outstanding Contribution award.
The winners in full:
| Category | Name | Credits |
| Best Advertising or Marketing | Cascade Brew your Own Site + Brewers Nose App | Droga5 |
| Best Children’s | Cyber Bullying Affects Real Lives | Profero & NAPCAN |
| Best Classifieds | Domain iPhone app | Fairfax Digital & Fairfax Media |
| Best Cross-Platform (highly commended) | Amnesty International Australia – Burma 3 Freedoms | Republic of Everyone, Circul8 & Creative Licence |
| Best Cross-Platform | Lockie Leonard Series 2 | Goalpost Pictures & TEQUILA – Australia |
| Best Cultural or Lifestyle | Africa to Australia | SBS Digital Media, Indian Ocean Productions, Screen Australia & 360 Degree Films |
| Best Enterprise | THE LOOP | The Loop |
| Best Entertainment | Honda Interactive Dream Wall | DTDigital & Boffswana |
| Best Export Achievement | Freelancer.com | Freelancer.com |
| Best Financial Service | Commonwealth Bank Australia Property Guide | Commonwealth Bank Of Australia, The White Agency, Ikon Communications, Vivant & RP Data |
| Best Integration with an Offline Campaign | Under a Rising Sun | Visual Jazz |
| Best Learning & Education | Gallipoli Multimedia Education Resource | Ryebuck Media & the Department of Veterans’ Affairs |
| Best Mobile Advertising or Marketing | Commonwealth Bank Australia Property Guide | Commonwealth Bank Of Australia, The White Agency, Ikon Communications, Vivant & RP Data |
| Best Mobile Product or Service | Cascade Brewers Nose iPhone App | Droga5 |
| Best News, Media or Reference | Wotnews | Hunted Media |
| Best Non-profit or Government | Donate Life | Reactive Media |
| Best Online Video | Jay Jays Dance Off 3D | Visual Jazz |
| Best Retail | ASICS | IdeaWorks |
| Best Science, Health or Environment | Fitness First Online | SP Health Co &Fitness First |
| Best Sport | Match Centre 2010 | WeAreDigital |
| Best Student Project | PetSearch | Ms Kathryn Gough, Creative Industries Faculty, Queensland University of Technology |
| Best Tourism or Travel | There’s Nothing Like Australia | Tourism Australia, DDB Sydney, Tribal DDB & Web Manage |
| Best Use of Social Media, Word-of-Mouth or Viral | Samboy Ute & the Loot | Pusher |
| Best Use of Social Media, Word-of-Mouth or Viral | The Tunnel Movie | DLSHS Agency, Distracted Media & Zapruders Other Films |
| Effectiveness Award | Pedigree Adoption Drive | WHYBIN\TBWA\TEQUILA & Mars Pet Foods |
| Effectiveness Award | GSK Nicabate Path2Quit | The Furnace |
| People’s Choice Award | Freelancer.com | Freelancer.com |
| Best of the Best | Commonwealth Bank Australia Property Guide | Commonwealth Bank Of Australia, The White Agency,Ikon Communications, Vivant & RP Data |
| Outstanding Contribution Award | Oliver Weidlich |
Fantastic work to everyone involved!
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Congrats to Oliver. Well deserved recognition.
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Thanks for the hangover.
Great night and what a long way the awards have come.
Well done to the organisers
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Go Freelancer.com!
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Some great stuff there. Cascade probably unlucky, but the Commbank app is surprisingly good!
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Great video Tim. Good to see someone catch the feel of the event. Well done to all the winners.
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Congratulations – many well deserved winners here. ‘The Tunnel’ won or was it actually the agency behind the marketing?Plenty of others utilise social media in this context…obviously oone else of substance was nominated for this award!
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