Comments on: Controversial agency boss Mat Baxter departs Naked

By: Ben Barren - Confessions of a Mad Man » witchery jacket fk’up.

Ben Barren - Confessions of a Mad Man » witchery jacket fk’up. — Mon, 16 Feb 2009 08:02:24 +0000

[...] before someone fell in that hole, and that person was Naked’s CEO in Australia, Mat Baxter, who quit last week.“ Posted by Ben Barren on February 16, 2009 – 6:01 pm Filed under Viral [...]

By: TRADE PRESS: Blood in the TV waters; car brand seeking media agency; M&C launches design house - mUmBRELLA

Fri, 13 Feb 2009 05:01:07 +0000

[...] a piece penned by former Naked CEO Mat Baxter in defence of the stunt, which was presumably penned before he resigned. He insists that the media we in on the hoax. He says: “People know that current affairs take [...]

By: Anonymous

Anonymous — Wed, 11 Feb 2009 13:43:36 +0000

So intelligent people read this blog then!

By: JG

JG — Wed, 11 Feb 2009 04:08:07 +0000

Hang on, I think Mat left his jacket on the back of his chair. Should we make a video of it for the next campaign?

By: mumbrella

mumbrella — Wed, 11 Feb 2009 02:40:06 +0000

Hi Tony/ Martyn,

The men’s range the campaign was around has not launched yet, so it’s too early to say.

Cheers,

Tim – Mumbrella

By: martyn thomas

martyn thomas — Wed, 11 Feb 2009 02:23:45 +0000

i’m with Tony..have Witchery sold stuff?

By: David

David — Wed, 11 Feb 2009 01:45:32 +0000

Baxter departs over Witchery campaign?

Seems like a very long bow to draw I’m afraid.

By: Tony@TacticalTV

Tony@TacticalTV — Wed, 11 Feb 2009 01:24:07 +0000

Any word on how many witchery jackets have been sold?

By: The Teaser

The Teaser — Tue, 10 Feb 2009 23:18:27 +0000

The CEO moves on but Witchery is still left with the poisoned chalice of journos scorned.

I think now is a good time for those in Witchery marketing to be writing a very sincere letter of apology to the journalists named in the ad. And point the bone at Baxter, I’m sure he’ll enjoy the notoriety.

By: Anonymous

Anonymous — Tue, 10 Feb 2009 10:36:23 +0000

That’s a surprise.

I’m sure the row was just about over, so I don’t reckon he was pushed.

But if he just fancies moving on for a change, then it’s bad timing – everyone is bound to speculate.

Odd.

By: Brendon Sinclair

Brendon Sinclair — Tue, 10 Feb 2009 06:23:24 +0000

Did he really quit or is he just deceiving us again?!