Controversial Snickers builder spot wins Bronze in Media Lions
The controversial Snickers Aussie Builders campaign from ClemengerBBDO Melbourne and Starcom has grabbed a bronze in the Media Lions category, one of five campaigns to get up from Australia.
The viral video, which shows a group of builders shouting reassuring and complimentary comments to women passing by from a construction site with the strapline “You’re not you when you’re hungry” caused confusion amongst some viewers as to whether it was an insult to builders.
https://www.youtube.com/watch?v=0gjsoSY18kg
Ogilvy Melbourne’s Dupe for Yarra Valley Water won two Bronzes, while Safe Driving Program from Leo Burnett and Starcom Sydney, ANZ’s GAYTMs from Whybin\TBWA Melbourne and PHD and I See Fries from DDB Sydney and OMD Sydney for McDonald’s were the other winners with Bronzes.
Last year Australia picked up ten Lions in this category.
