Cougar Bourbon deliver truth ‘straight up’ in new campaign
Cougar Bourbon is sharing some honest truths in its latest campaign which attempts to remind drinkers about what it means to live your life ‘Straight Up’.
The campaign, created by Clemenger BBDO Melbourne, is running across radio, outdoor and digital and looks at the world through its ‘Straight Up’ positioning.
Clemenger BBDO Melbourne creative director Ant Keogh said: “The Cougar drinker isn’t into showiness, they’re a pretty down-to-earth person who prefers when you just say it how it is – it’s what we call living life Straight Up.”
One of the radio spots celebrates the brand’s 95/100 score on whiskey guide Jim Murray’s Whisky Bible.
It kicked off on Monday with radio spots on Triple M, 2DayFM and Nova and was supported with digital displays on news.com.au, Spotify radio and Imobi mobile. The outdoor ads are running in Sydney, Melbourne and Perth.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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No doubt this will appeal to the target.
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Straight up, Cougar Bourbon tastes like bin juice.
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