Comments on: Council for the Arts launches promo video featuring new art of “Pogoism”

By: Sally

Sally — Tue, 02 Feb 2010 06:42:40 +0000

Love it!!! looks like a dancer to me, not sure re comment above about the image not looking anything special.

By: Gezza

Gezza — Tue, 02 Feb 2010 04:42:19 +0000

Tony – don’t you mean the coke story – what you wrote! Accidental me thinks not.

By: sven

sven — Tue, 02 Feb 2010 01:53:48 +0000

boy they must’ve been puffed

By: inspiredworlds

inspiredworlds — Tue, 02 Feb 2010 01:21:28 +0000

thanks John!

I’ve just found it on youtube

http://www.youtube.com/watch?v=8qb4n8yc2so

By: John Grono

John Grono — Tue, 02 Feb 2010 01:13:27 +0000

Ummm … Matthew … that man would be Pro Hart. Probably not your everyday Aussie.

By: inspiredworlds

inspiredworlds — Tue, 02 Feb 2010 00:52:56 +0000

It actually reminds me of that really old carpet ad, where a man tries to paint the carpet with cans of paint and his body…

By: Tony Richardson

Tony Richardson — Tue, 02 Feb 2010 00:52:36 +0000

Comment above entered in error. Relates to the Coke story in Opinions section. Sorry about that.

By: Tony Richardson

Tony Richardson — Tue, 02 Feb 2010 00:49:30 +0000

At the risk of infuriating some readers further I have a little more to add.

A great example of what I’m trying to say can be found in Mumbrella in the News section. The piece highlighting Cabana Boys’ clever Arts Council viral ad illustrates my point.

1. Branding is left until right at the very end. Most free to air TVCs have branding all the way through.

2. The shooting, while done by Briony Forbes, one of the best in the business, is restrained and far from slick.

3. And finally the whole thing is an ‘event’ that lasts two whole minutes.

Try selling that to Coke (or nearly any marketer who is paying for the media) as a TV spot and see long the meeting lasts.

By: Tony Richardson

Tony Richardson — Mon, 01 Feb 2010 18:35:29 +0000

… and tidy too. The use of black plastic to catch any mess was a nice touch.

Great spot!

By: inspiredworlds

inspiredworlds — Mon, 01 Feb 2010 11:47:07 +0000

I like the idea, but the actual picture on the canvas didnt turn out that great

By: EL G

EL G — Mon, 01 Feb 2010 08:45:21 +0000

I dont get this.
Apparently people in advertising like this kinda stuff, but I doubt normal punters do.
I got bored after about 10 seconds.

By: john grono

john grono — Mon, 01 Feb 2010 08:05:58 +0000

Thank God for time-lapse photography. Looks like the pattern in the cement after my dog walked through it.

By: DD

DD — Mon, 01 Feb 2010 06:30:44 +0000

I just knew the Cabana boys were going to come up with some great work the minute I saw the initial press release about their launch. Well done.

By: John

John — Mon, 01 Feb 2010 05:50:58 +0000

Wicked idea, great viral.