Country Road escapes winter at Tasmania’s Satellite Island in video promoting winter range
Country Road has unveiled a new film promoting its winter catalogue, with the minute long video shot on location at Tasmania’s Satellite Island.
Produced by film production studio C-KOL, the video features Dutch model Cato van Ee and Australian model Broed Dillewaard in the brand’s winter range shot against a bleak lake with an overcast sky
Creative studio Between Two founder Matt Edwards worked on the campaign concept.
It is running on the Country Road website and across its Facebook and Instagram accounts.
C-KOL has also worked on the brand’s Summer Wonder, Life Through Wool and Active films.
At the start of the year Country Road ended its relationship with its lead creative agency Ortolan, it is unclear if the brand has appointed a replacement.
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Perfect branded content, well done.
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Love it.
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A few seconds too long for me, but looks beautiful and is bang on brand.
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WTF
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Good job Matt!
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I can see what they’re trying to do here, does it look like a million bucks? no. Does it sell clothes, yep, and it probably cost 50k.
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It says fashion and looks aspirational… makes me want to go and check it out. Country Road should look like this.
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The only Australian fashion brand doing branded content right.
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so so.
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