Opinion

Credit where it’s due – today’s SMH shows what it’s capable of

If you want to see why newspapers still have a point, refer to today’s Sydney Morning Herald and its report on the powerbrokers of the NSW Labor party.

First, Kate McClymont’s investigation contains the sort of detailed, legally challenging material that newspapers are among the only outlets capable of investing in researching.

And second, when I say newspapers, I mean newspapers.

Take a look at the infographic. It doesn’t really work online. In the newspaper though, it makes perfect sense. Indeed, reading it in print across six columns this morning the graphic made the story so much easier to digest.

With the SMH’s new ad campaign promoting its commitment to its journalism, the timing of this story is perfect.

Tim Burrowes

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.