Cricket Australia appoints Pulse to build Big Bash League brand
Cricket Australia has appointed PR agency Pulse Communications ahead of the new season of the Big Bash League, an intercity 20Twenty competition that was revamped as an entertainment brand last year.
Pulse, which is part of Ogilvy PR, won the brief to build the image of the sport after a pitch involving four agencies in Melbourne and Sydney.
Cricket Australia’s senior manager of marketing Julian Dunne said: “Following on from an enormously successful launch season, BBL | 02 will provide fans with even more fun and excitement. There will be lots of activity leading up to the first match on 7 December. We are excited to be working with Pulse who have added some great creative ideas to our communications strategy. Headquartered out of the Melbourne office, the account will be run across both the Sydney and Melbourne offices.
Pulse Communications head of consumer brands Alexandra Kelly added: “We’re excited to be partnering with Cricket Australia as they develop and broaden the sport through BBL. It’s an exciting time in the sport’s evolution in Australia – and we’re looking forward to helping grow its footprint with new consumer segments through a mixture of traditional PR, activation and social media campaigns.”
The appointment sees the business shift from one WPP PR agency to another. Last year, PPR handled the account.
0_O go pulse.
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