Cricket Australia launches luxury lifestyle magazine TopOrder
A new luxury lifestyle magazine has launched for cricket fans.
Called TopOrder, the magazine will be published quarterly for Cricket Australia members for an annual subscription of $35.80.
Published by Publishers Internationalé – which is also handled advertising sales – the magazine will contain food, wine, travel, style, design and motoring content, and feature personalities with a passion for cricket.
The first issue, to be published in January, is Indian themed, containing an interview with Australian cricketer Brett Lee and chef Shannon Bennett.
Cricket Australia CEO James Sutherland commented: “Few countries can match the passion for cricket that we see in Australia and we are fortunate that the game is supported at grass-roots level by such huge numbers of fans through the Australian Cricket Family. We feel that TopOrder will be of great relevance for many of those fans and we look forward to offering them a first-rate publication, which will inform and entertain in equal measure.”
Charlton D’Silva, CEO of Publisher’s Internationalé added: “Sports lifestyle publications have long been established in fields such as golf, sailing or equestrianism. But this approach is entirely new in the world of cricket.”
“Cricket Australia enjoys a prominent position in national life and its membership includes an extremely affluent and dynamic professional demographic. TopOrder is tailored precisely to the individual needs and interests of this powerful luxury audience,” he said.
