Culture jammers take on advertising at Mumbrella 360
Greenpeace, The Last Stand and the man who painted ‘No war’ on the Sydney Opera House, are to lock horns with Furby, who is creative director at JayGrey.
The foursome will debate whether advertising has beaten culture jamming at its own game, how culture jamming can subvert brands in a digitised world, and what these opposing forces can learn from one another on tactics and strategy.
The Last Stand culture jammed Harvey Norman last month by placing QR coded tags on furniture that looked like an in-store competition.
The Melbourne-based group’s campaigner Nicola Paris will be joined on the panel by Sydney Opera House culture jammer Dave Burgess and Greenpeace’s digital editor Jamie Ling.
Greenpeace was in the news recently for its protest against Apple for using coal to power its cloud platform, and has been waging global campaigns against the likes of Mattel, Nike, Adidas and Volkswagen. The NGO is known for its ongoing battle with Solaris, which saw the paper company outed in Mumbrella’s comment thread for a personal attack on a Greenpeace campaigner.
Burgess, now a campaigner at green group Total Environment Centre, was jailed for painting ‘No war’ on the Sydney Opera House in 2003 in protest over the Iraq conflict. He has written an opinion piece on culture jamming that argues that advertisers ripped off his ‘No war’ idea.
Furby, who launched JayGrey in September 2009, is himself known as an adventurous marketer, among the notable efforts for the Pedestrian Council of Australia, when ex-criminal Chopper Read was cast in a TV ad.