Culture jammers take on advertising at Mumbrella 360

Culture jammers – activists who subvert advertising to tell their own stories – are to join outspoken adman Jay Furby in debate at the Mumbrella360 conference next month.

Greenpeace, The Last Stand and the man who painted ‘No war’ on the Sydney Opera House, are to lock horns with Furby, who is creative director at JayGrey.

The foursome will debate whether advertising has beaten culture jamming at its own game, how culture jamming can subvert brands in a digitised world, and what these opposing forces can learn from one another on tactics and strategy.

Nicola Paris

The Last Stand culture jammed Harvey Norman last month by placing QR coded tags on furniture that looked like an in-store competition.

The Melbourne-based group’s campaigner Nicola Paris will be joined on the panel by Sydney Opera House culture jammer Dave Burgess and Greenpeace’s digital editor Jamie Ling.

Greenpeace was in the news recently for its protest against Apple for using coal to power its cloud platform, and has been waging global campaigns against the likes of Mattel, Nike, Adidas and Volkswagen. The NGO is known for its ongoing battle with Solaris, which saw the paper company outed in Mumbrella’s comment thread for a personal attack on a Greenpeace campaigner.

Burgess, now a campaigner at green group Total Environment Centre, was jailed for painting ‘No war’ on the Sydney Opera House in 2003 in protest over the Iraq conflict. He has written an opinion piece on culture jamming that argues that advertisers ripped off his ‘No war’ idea.

Jay Furby

Furby, who launched JayGrey in September 2009, is himself known as an adventurous marketer, among the notable efforts for the Pedestrian Council of Australia, when ex-criminal Chopper Read was cast in a TV ad.

Mumbrella360 takes place on June 6 and 7 at the Hilton Hotel in Sydney. Tickets can be booked here.

Comments


  1. The Internetz
    16 May 12
    1:02 pm

  2. Can we get Adbusters along too?! http://www.adbusters.org/campaigns

  3. paul the freelance writer
    16 May 12
    2:28 pm

  4. That GetUp ‘campaign’ (pictured) is so full of ‘culture-jamming’ lies even left-wing Labor Senator Kim Carr Kim Carr was moved to ask them to desist. 60,000 jobs at risk? Just to allow a few lefty undergraduates to indulge their ‘subverting brands in a digitised world’ fantasies. Grow up, children.

  5. Wild Oscar
    16 May 12
    5:12 pm

  6. I like a bit of occasion subversion. Shaking things up a bit is good for everyone.

    Not sure about the merits of this campaign though.

  7. Mike
    16 May 12
    7:46 pm

  8. When you’re done with the lowlife scum who vandalised the Sydney Opera House, would you be so kind as to hand them over to the community who love that building?
    We’re waiting with baseball bats to give them OUR message. Thankyou.

  9. GW
    17 May 12
    2:02 pm

  10. And 3 people downloaded the app to scan the QR – you cant get consumers to use QR now… So lame…