Cummins & Partners continues ‘Should’ve gone to Specsavers’ tagline in first work for Specsavers
Specsavers Australia has rolled out new commercials in the long-running ‘Should’ve gone to Specsavers’ campaign with the work the first from recently appointed creative agency Cummins & Partners.
The spots highlight the pitfalls of having poor eyesight in the summer, as it promotes the retailers free polarised sunglasses deal with the purchase of two frames.
https://www.youtube.com/watch?v=kZBU-FcNlUY
Cummins & Partners co-executive creative director Jim Ingram said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work”.
The campaign also runs across radio, digital and in-store.
Specsavers appointed Cummins & Partners to handle its creative account following a competitive pitch in June.
CREDITS
- Client: Specsavers Australia.
- Marketing Director Australia/New Zealand: Stewart Roussel
- Head of National Marketing: Liz Attia
- Specsavers Creative Director: Graham Daldry
- Creative: cummins&partners
- Executive Creative Director: Jim Ingram
- Executive Creative Director: Ben Couzens
- Copywriter: Chris Ellis
- Art Director: Aaron Lipson
- Chief Strategic Officer: Adam Ferrier
- Client Services Director: Ben Epstein
- Account Director: Andrea Perkins
- Agency Producer: Naomi Nienaber
- Production: Plaza Films
- Director: Nicholas Reynolds
- Executive Producer: Peter Masterton
- Producer: Cathy Rechichi
- DOP: Ben Shirley
- Editor: Peter Whitmore @ The Editors
- Post Production & VFX: Hugh Seville @ Little Big Man
- Animation: Steven Anderson @Finland Film
- Colourist: Daniel Stonehouse @ Crayon
- Music: Song Zu
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Keep doing stuff like that!
Lovely.
Anyone can see that.
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I always love these Specsaver ads. Rare for a brand to get execution right so often.
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@Ryan
That’s great that you love Specy’s ads, however I’m not sure you even read the article? Not so convinced C&P will share you view of the continuing execution being inline with the previous incumbent, McCann.
Are you saying same, same, wherever?
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*your
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I don’t work for Cummins either, and I think they’re terrific, really terrific.
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