Dame Edna Everage fronts campaign for Jarrah
Dame Edna Everage is fronting a new campaign for drinks brand Jarrah.
The campaign invites women to ‘take a break from the usual’, encouraging them to drink Jarrah when they’re feeling “coffee’d out” in the afternoon.
The campaign sees Everage ‘surprise’ Jarrah drinkers in the suburbs around Moonee Ponds where she grew up.
Marketing manager Angela Thorpe said: “We are so excited by this project and are glad we got the opportunity to entertain our consumers with Jarrah and Dame Edna. You’ll see from the content we’ve had a bit of fun and not taken things too seriously. Dame Edna was disappointed that Peter Weir was not the director, but we think the guy we got did a pretty good job.”
Naked MD Matt Houltham added: “This has been a fantastic project to work on. We’ve got loads of fun, interesting content that we think our Jarrah consumers will enjoy, discuss and share on Facebook plus a couple of TVCs to ensure we drive awareness of the program”.
The campaign will run on TV, point of sale and on Facebook.
Credits:
Idea, communications strategy and content distribution:
Naked Communications Melbourne
Managing Director – Matt Houltham
Founder / Planning – Adam Ferrier
Ideas – Paul Swann
Communications Director – Matt Scotton
Senior Expression Manager – Renata Gordon
Content production:
Hub Productions
Director – Peter Carstairs
Producer – Simon Hoy
Media agency:
Vizeum
Business Manager – Alison Topilnicki
Digital Director – Tanya Koppe
Client:
Twinings&Co – Jarrah
Angela Thorpe – Marketing Manager
Will Ursell – Marketing Director
Dame Edna is really a man.
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Pretty Everage campaign if you ask me.
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Who is Carrie? She looks familiar.
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I LOVE Dame Edna! For a pretty ho-hum brand, they’re done pretty well to hitch their wagon to her!
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