Data management platform Lotame opens office in Sydney
Data management platform Lotame has announced the opening of a Sydney office alongside existing offices in New York, Maryland, San Francisco, London and Singapore, and have appointed former News Corp innovation officer Ian Curd as commercial director for Australia and New Zealand.
Curd
The expansion follows the company increasing its client base in the region by more than 300 per cent in the past six months, Lotame said in the announcement.
Mat Ward, Lotame managing director for APAC, said: “We’re seeing really strong demand from prospects across Australia and New Zealand. By opening a local office and appointing someone with Ian’s proven track record, we’ll be able to capitalize on these opportunities and continue to build on our rapid growth across the APAC region.”
Curd, who will be responsible for driving sales across Australia and NZ as well as providing sales support across the APAC region, comes to the role after 11 months with start-up Travel Insiders as consulting commercial director. Prior to that, he spent seven months as ad-tech innovation manager with News Corp.
“Ian has a detailed working knowledge of the ad tech ecosystem and the value that DMPs can deliver, which will enable him to hit the ground running and provide deep strategic support to a broad cross section of prospects,” Ward said.
On the appointment Curd said: “I am really excited to be joining Lotame at such an important time in the company’s evolution. I’ve been fortunate to work through the rapid growth of the ad tech industry in Europe and Australia and we are definitely entering the golden age of data. The pedigree of Lotame’s platform in this space is undoubted, which makes this a really exciting opportunity.”
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Great choice Mr Ward – a cracking appointment.
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It’s true we’re seeing a sudden keen interest in big data and the possibilities it offers businesses to provide better messaging to their end users. As consumers become savvy in avoiding intrusive ‘one size fits all’ banner ads, marketers and agencies will need to deliver more relevant and personalised content to their audiences.
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