Data the new black? Don’t make me sick
Dr Mumbo predicts an awkward conversation in the lift at WPP’s tower of power in North Sydney today if Mindshare boss James Greet bumps into his Maxus counterpart David Gaines.
James Greet, quoted (and not for the first time) in a video interview with The Australian, today (4m, 08s): “The only way to survive in a fragmenting world is to recognise that data is the new black.”
David Gaines, in a video interview with AdNews last week (4m,30s) : “Sorry I think I was just sick in my mouth. It’s cost of entry. It’s not the new black. It’s cost of entry. Data and the new black is about three or four years old. If you don’t know how to analyse, work out cause and effect, use data effectively as a media agency, you shouldn’t be a media agency.”
Awkward.
He he…love a good tiff!
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Good pick up Mumbo!
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Whilst the tiff may be fun – what was Mat Baxter doing to that bottle at the MFA awards..?
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pft, ‘data is the new black’. what rubbish, good ideas are the new black, the old black, the only black.
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