David Jones unveils Autumn/Winter campaign in new ad from Whybin\TBWA Sydney
David Jones has unveiled its Autumn/Winter collections campaign which is fronted by brand ambassadors Jessica Gomes and Montana Cox who lead around a string of men playing drums.
Created by Whybin\TBWA Sydney, the spot sees the pair walk around a city at night using streets as a catwalk set against the track John Pugh’s ‘Only You’.
It is running across David Jones’ social channels as well as free to air TV, pay TV, outdoor and across the chain’s catalogues.
- Client: David Jones
- Agency: TBWA & Maud
- Production Company: The Sweet Shop, Director: Campbell Hooper
- Track: John Pugh ‘Only You’
What a load of arty farty rubbish!
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Was the brief to get a track sounding as close to Black Skinhead as possible without having to pay for it? If so well done.
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Underwhelmed…..not a fan of profile shots and shouldn’t JESS Gomes be the the front back left right of DJ?
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forgettable, which surely must be the worst indictment!
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