David Mott returns as MD of Nine Perth
Nine Entertainment Co also announced that it will buy Channel Nine Perth from WIN next week and that Mott will run it.
Nine boss David Gyngell said in a statement: “Following detailed discussions with WIN proprietor Bruce Gordon and the completion of due diligence requirements, we are now in a position to finalise the contracts on this pivotal deal for the Nine Network.
“This is an historic landmark for us because together with our recent acquisition of NWS Adelaide it heralds the formation of a truly national Nine Network across Australia, with all the competitive strengths and advantages that offers.”
Previously, Nine had only owned the capital city stations of Sydney, Melbourne and Brisbane, with Adelaide and Perth run as affiliates, carrying Nine content in exchange for a percentage of advertising revenue.
Mott’s biggest triumph at ten was the commissioning of Masterchef, but he was also behind Big Brother, Biggest Loser, Offspring and Australian Idol during his tenure from 1997 to 2012.
He was ousted during the short tenure of James Warburton as CEO when the network’s ratings began to evaporate following disastrous ratings for Everybody Dance Now.
Gyngell said of Mott: ““He’s been a trailblazing programmer and a great leader. He’s a Perth boy made good, and he’s coming home to help us build this market and really make an impact. I’m thrilled he’s joined Nine.”
Mott said: “I’m absolutely delighted to have been asked by David Gyngell to take over as Managing Director of STW9 Perth, and as a senior member of the executive programming team working with Andrew Backwell and of course Michael Healy across all aspects of Nine.”
Nine Network Director of Television Michael Healy said: “I’m personally very excited to have David on board and look forward to working closely with him,” he said.
Perth has traditionally been a heartland for Kerry Stokes’ Seven. If Nine is able to raise its performance in the market to that of the east coast, it could make the difference to whether Nine is first or second nationally.
Meanwhile, The Australian reports that Nine will be floated on the ASX at the beginning of December