Dawn French gets fresh with Curtis Stone in Coles FlyBuys campaign
British comedienne Dawn French has the hots for Curtis Stone in the next phase of a campaign by supermarket giant Coles to push its revamped loyalty scheme FlyBuys.
Update: Video removed on copyright grounds.
In another execution, French urges Aussie shoppers to say hello to all the new brands behind the new FlyBuys card. “Australia, say bye bye shopping and hello FlyBuying,” she says.
Update: Videos removed on copyright grounds.
The agency behind the ads was The Big Red Agency.
Looking good on the Coles advert in Australia, but very disappointing you are so hard up for cash that you sold out to them. Was the weight loss so expensive you needed to do this sham advert? The scheme or scam you are advertising is there so that coles can track every purchase made by a customer. Not too bad if Coles was just a supermarket, it isn’t. They are a major petrol outlet, a major pub owner, the second largest owner of poker machines (probably on the planet), a garden centre, a hardware store, a clothes shop, a discount store, an electricals supplier, renter of flats…… and a supermarket that sells bakery, fresh meat, fruit and vegies too. Shame you are so broke that you had to do it, but if it paid for your new look. phewt phew 🙂
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I was a little bit miffed initially when I saw they used Dawn French – couldn’t they have found an Aussie to represent the brand?
But I’ve got to say it’s won me over. Coles is doing some good work as long as they don’t cover and recreate lyrics on ads. Just sayin.
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I still can’t get over that lopsided hair. Or the fact that the lighting was so terrible that you don’t need shopping bags at Coles anymore, just use Dawn’s dark bags under her eyes! Didn’t anyone proof the ad before it ran? Some softer light wouldn’t have gone astray.
But maybe, beauty is in the eye of the beholder.
On a user side, let’s hope this isn’t going to fail like the predecessor…
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Why are we so obsessed at the moment with hiring foreigners for high profile ads and TV gigs.
Eg:
Mel B (Dancing with the Stars)
Darren McMullen, Joel Madden, Seal (The Voice)
David Hasselhoff (Apprentice)
Just to name a few…
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another attempt at borrowed interest to make a dull script work.My 5 concept is good though.
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lets face it Dawn is fresh and funny. Sorry about that – none of the gripers looking for an aussie can name a couple of local alternatives. It seems that the aussies are not too funny….. maybe thats the issue..
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Dawn French? I thought it was Marjorie Dawes from Fat Fighters..
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I don’t know what’s in the water at Coles but they’ve even managed to make Dawn French annoying.
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I agree that they should have found an Aussie.
Also perhaps a trip down the anti-perspirant aisle…just sayin’.
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love her. love the ad. love coles. where’s my new flybuys card?
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I believe everything Dawnie says after all she is really a Vicar!!
Well done with your weight loss you look amazing
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Surely using Dawn French to advertise food is like using Oliver Reed to advertise Whisky ?
Love Dawn – think the ads will work well
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The new Coles ad featuring Dawn French is so irritating! That annoying voice of hers makes me turn the tv volume down every time I hear it! Whats wrong with using our Aussie comedians Coles?
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Right on Richard and D. Looks like the country has been handed over to tourists on temporary working visas. Who is doing the hiring? If you’re out of work, doing the rounds of recruiting companies, you’ll know what I mean. Enough is enough.
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I was such a fan of Dawn French UNTIL those annoying ads- sorry Dawn can’t stand you now. ex fan
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