Day five of Nine’s Olympics coverage beats Athens
Australia wins silver in the rowing
Day five of Nine’s heavily criticised Olympics coverage saw the network rate with 1.69m – an improvement over the same stage of the comparably timed 2004 Athens Games, which took 1.647m.
The evening coverage, from 8.30pm to 11pm claimed 1.705m, while the early evening slot from 6.50pm to 8.30pm rated with 1.672m, according to preliminary ratings from OzTam.
The Olympics won in every key advertising demographic, with Ten’s MasterChef All Stars following it in the 18-49 and 16-39 demos.
The Olympics coverage was down slightly on Tuesday’s double win, which was 1.79m for Early Evening and 1.539m for Evening.
Gruen Sweat, the Olympic edition of Gruen Transfer, rose in the rankings – despite taking a ratings hit because of the Olympics.
Last week’s episode of the ABC1 ad show took 931,000, placing it 11th for the night and third in its time slot. This week, the show took 793,000, but placed 9th for the night. The show was second in its time slot behind Nine’s Olympics coverage.
Andrew Denton’s Randling, which followed Gruen, took 389,000 and placed 24th.
Seven News was the network’s highest rating show in fourth spot with 1.161m.
The most watched show on SBS was The Last Explorers, which claimed an audience of 242,000.
More to follow
topics
Downton Abbey
Gruen Sweat
Gruen Transfer
MasterChef All Stars
Olympics
OzTam
Randling
Seven News
Im not watching it. Its all about swimming, swimmers and boasting about gold medal chances that dont eventuate. Worst Olympics we have had for years, and the attitude of our smitten swimmers needed to be knocked off the blocks…..so im not disappointed about Steph or James……and couldnt have been happier about the failure of Nick D’arcy!
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the improvement in numbers is probably just due to higher population with more people having a TV. in no way is it an improvement over the actual coverage. People want to watch the games and if they don’t have Foxtel, 9 is their only option. 9 still needs to step up their game!
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Got this interesting press release from Foxtel with their numbers.
“Australians have strongly embraced Foxtel’s eight dedicated Olympics channels, and on Sunday night a peak audience of 1.273 million tuned in at 8.20pm, the highest recorded audience of any program since Foxtel was first launched almost 17 years ago.
The eight dedicated Olympics Channels are being measured in the OzTam Other STV category and last night (Wednesday) had a strong 24.9 per cent All People share, the highest of any channel across the subscription television platform. An average of 617,767 viewers tuned into the coverage (all eight channels) from 6pm-10.30pm, with a peak of 844,503 viewers at 8.31pm”
Looking past the spin, they seem like impressive numbers. Unless I’m missing something.
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Want to talk about terrible coverage of the games? How about news.com.au feature article about “Funny Faces of the Divers at the Games?” http://www.news.com.au/sport/l.....6441214328
Yeah…very mature and newsworthy! What has happend to our main news media…somebody,, anybody?
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