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DDB Sydney launches print campaign for Volkswagen Genuine Accessories

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DDB Group Sydney has launched a print campaign for Volkswagen Genuine Accessories that aims to compel viewers not to ‘ruin a good purchase with a bad one’.

The ‘Ruined’ campaign places two seemingly unrelated purchases side by side so viewers imagine the outcome of the questionable pairing.

ECD at DDB Sydney Dylan Harrison said the ads aimed to encourage people not to cut corners with accessories for their Volkswagen car.

“Volkswagen is renowned for making cars of the highest standards. Their accessories are no different, and if you skimp on this seemingly trivial detail when buying a VW, you could be ruining the car,” he said in a statement.

DDB Volkswagen print ad

 

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CREDITS:

Agency: DDB Sydney

  • Executive Creative Director: Dylan Harrison
  • Creative Group Heads: Steve Hall & Dan Seager
  • Creative Team: Michael Ashton & Lazrus Simons
  • Managing Partner: Nicole Taylor
  • Group Business Director: Duncan Stevens
  • Account Manager: Harry Mountier
  • Planner: Russ Mitchinson
  • Art Buyer: Leesa Murray
  • Finished Artist: Justin Hoyer
  • Print Producer: John Wood

Production company: The Drawing Book

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  • Illustrator: Mike Watt
  • Illustration Producer: Bec Aitken

Media agency: Mediacom

Volkswagen Group Australia:

  • David Brown – Parts Sales & Marketing Manager

 

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