Defence Force Recruiting best campaign at ASTRA Industry Excellence Awards
Defence Force Recruiting was named the most outstanding advertising campaign at last night’s ASTRA Industry Excellence Awards, while the Lifstyle Channel’s ‘Gogglebox Yourself’ campaign for Gogglebox Australia picked up the gong for most outstanding campaign under $50,000.
Recognising achievement in marketing, public relations, advertising, social media and promotion in the subscription television industry, there were 10 categories including three new categories recognising the individuals behind the scenes.
ASTRA CEO Andrew Maiden said in a statement: “The awards shine a light on the creative brains that drive subscription television. They are people whose talent and enterprise make subscription television so distinctive, original and creative”.
The winners of the three inaugural awards for individual achievement are:
● ASTRA Creative Professional of the Year: Dan Aldridge(BBC)
● ASTRA Rising Star: Abdel Moorhouse(Foxtel Arts)
● ASTRA Television Professional of the Year: Geoff Crane(SKY NEWS Australia)
The other award winners:
● Most Outstanding Campaign Under $50,000: Gogglebox Australia – ‘Gogglebox Yourself’
● Most Outstanding Use of Innovation: Selling Houses Australia – ‘Social Editions’
● Most Outstanding Social Media Campaign: Selling Houses Australia – ‘Social Editions’
● Most Outstanding OffAir Promotion (a new category): ‘Game of Thrones Season 5’
● Most Outstanding OnAir Promotion: ‘Fox Footy – 2015 Season Launch’ (FOX FOOTY)
● Most Outstanding Public Relations Campaign: ‘SLIMEFEST 2014’(Nickelodeon)
● Most Outstanding Advertising Campaign: ‘Defence Force Recruiting’for The Recruit Season
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Nice work guys – your most outstanding ad campaign was to convince under-educated lower socio-economic kids to join the war machine and go invade some countries.
Bravo.
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