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Diabetes Australia urge people to get tested for type 2 diabetes

Diabetes Australia is encouraging the public to get tested for type 2 diabetes in a new public service announcement which compares the threat of the disease with phobias.

Created in-house by the Diabetes Australia communications team, the campaign features a man  being terrified by sharks, spiders and clowns before the message that “two million Australians are at high-risk of developing type two diabetes, we think that’s scary”.

Diabetes Australia CEO Professor Greg Johnson said in a statement: “What many people don’t realise is that type 2 diabetes doesn’t just affect older people or those who are overweight or obese. Type 2 diabetes can affect anyone. It is a serious and complex condition. Many people don’t take the type 2 diabetes risk seriously.”

Running across TV nationally, the public service announcement is supported with radio executions and the get tested message pushed across social media.

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