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Opinion | Features
My memo to your boss
So let me guess?
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
The top seven...most patronising pieces of communication
Sometimes brands have big ideas. Sometimes marketers get so caught up with a grandiose idea that instead of finding engaging ways to sell breakfast cereal, they start to believe their own rhetoric. And sometimes it’s just lazy marketing. Here are my top seven inadvertently patronising pieces of communication…
1) Last night thousands of women gathered in Sydney’s Centennial Park to take part in She Runs the Night, an event created by Nike.
Dicko & Dave depart Classic Rock
DMG has continued the shake-up of its Classic Rock stations, axing Melbourne breakfast show Dicko & Dave ahead of a consumer campaign to promote the new station.
The departure of Ian “Dicko” Dickson and Dave O’Neill puts the Melbourne station in line with Sydney, where DMG axed its breakfast team late last year before Vega was relaunched as Classic Rock.
However, the timing of the move appears to have come as something a surprise to the Dicko & Dave team which only yesterday uploaded a video poking fun at their dislike of early starts.
In a release, Classic Rock said: “91.5FM today announced the station’s complete focus on the celebration of Classic Rock would be extended further into the Breakfast session. As a result, the Dicko and Dave breakfast show will no longer be heard on Classic Rock 91.5FM from Thursday 15 July. Breakfast on Classic Rock 91.5FM will move to a ‘more music’ position playing more songs in Breakfast than any other station in Melbourne.
“This will be led by Joe Bovalino with comprehensive news and sports coverage from Nikole Gunn and Ian ‘Coza’ Cohen.”
July 15th, 2010 at 1:56 pm
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Comments
15 Jul 10
3:43 pm
Did Vega axed their management team when they rebranded into Clasic Rock? I only ask because I remember reading that the station’s DJs all seemed to think that Vega’s format was fine – the station’s problem lay in management’s… management.
If management hasn’t changed since the Vega days, then it will be curious to see how if the new station is plagued by the same problems.
15 Jul 10
5:22 pm
Fired because of the video? It is pretty bad.
15 Jul 10
10:02 pm
Commercial radio…
Full of hacks, play lists and demeaning advertising. Nuff said really.
16 Jul 10
8:32 am
Anonymous, you have hit the nail right on the head with that comment. There was nothing wrong with Vega except the marketing which again falls on management. Its very sad to see the talent shafted and the management that have not performed since the station began holding their jobs when ultimately the problem is them.
16 Jul 10
3:00 pm
Vega’s original broad range of classic rock along with a good spattering (more than half ) of quality new from the last 25 years or so was fantastic….management are ones that should be shown the door……with camel dung thrown in their general direction.
16 Jul 10
7:30 pm
how stupid to axe the two people that made this station worth listening to.
If you think this is progress then think again.
I hope all your listeners show their support to dicko and dave and find another station to tune into. disgraceful
17 Jul 10
9:04 am
the only reason I listened to your station was because of these two guys. I hope another station gets their hands on them and every one tunes into that station. I wont be listening to yours again.
17 Jul 10
10:29 am
the only reason i listen has now left the building. Vega gone. now dicko and dave?? hope they get back on air so I can follow them…..commercial twits. treat your punters like idiots..
19 Jul 10
7:12 am
Finally, someone made a sensible decision on a radio station.
Sure D&D were amusing, but how repetitive, not only did they play their own stuff two or three times each morning, they were repeated throughout the day.
It’s a breath of fresh air to hear music in the morning.
Now if only the station would get rid of Coza the station would be perfect!
He’d be alright if he had a more rounded sense of sports and an unbiased focus on football but until then, he can go.
19 Jul 10
8:18 am
Outrageous. Dicko and Dave were the only reason we listened to Vega. Will find another station.
19 Jul 10
3:13 pm
Why would a station that is lacking in ratings sack the 2 best on air talents they have and not replace them. I like a bit of fun in the mornings and will wait for Dicko & Dave to turn up somewhere else, until the Triple M sounds good for a change. Steve from Narre Warren.
19 Jul 10
3:38 pm
Well boy has Classic Rock Pissed me off!
Dicko and Dave were HILARIOUS in the morning, I used to drive to work in bliss! And laughed all the way to work…………..now I listen to Bridgette Duclo and some guy on Mix FM (I think… I got it from searching stations).
I will also from now NOT listen to Classic Rock!
YOU annoyed me taking Pink off the station (she is awesome), then you changed from Vega (which I loved), got rid of Chrissie Swan and NOW Dicko and Dave.
In the words of Julia Roberts in pretty woman
BIG MISTAKE, BIG BIG MISTAKE……….HUUUUGE!!!!
19 Jul 10
10:25 pm
Its’ obvious it’s ‘management’ if that ‘s what they call themselves. Sack Chrissie on the back of Eddie’s ‘honeymoon’ period. Try to make their playlist the same as MMM when they didn’t need to. Now what’s left of the best morning radio program that could easily be capatilsed on with the young-at-heart almost middle agers. I say ‘Dicko and Dave’, go and kick butt and stick it up them like Chrissie has with her success. Go where you will be appreciated.
20 Jul 10
9:41 am
We appreciate how the removal of the Dicko & Dave show is disappointing to some listeners, some of whom who appear to access Mumbrella. Personally, and I know I speak for those at DMG involved in the decision, it wasn’t one we took any joy from, it was very difficult.
However the reality is, our listeners message was clear. It was on 2.3 %.
Irrespective of how good we may have felt it was, ultimately the show had a 2.3% share, the lowest in the market (aside from MTR), that figure was it’s lowest in nearly 2 years, and it was well beneath station average.
We felt it deserved better, but the cold hard facts were that the listeners didn’t agree, and thus the decision.
We are very strongly committed to the Classic Rock stations, the format is right, the marketing is right, the early response the the music position is very positive, and for the first time in many many years there is a pure Classic Rock station on the air in Sydney and Melbourne and that clarity and purity of position is very exciting.
We don’t expect everyone to necessarily agree or like the decision, however we hope that you understand the rationale.
Dan Bradley
DMG Radio Australia
20 Jul 10
10:47 am
Gee Dan, sounds familiar. I seem to recall the same words when you axed Chrissie Swan and renamed the station, same “this is the right decision”. If I recall back then your ratings were around the 4-6 mark, bet you wouldnt mind them now. Your new station has no announcers its like the “No Name Brand Station”
Look forward to seeing the new figures, and I believe if the ratings drop any lower you Dan and the rest of DMG management responsible for the last year of decision making should be marched out of that place, by Clare Marshall, Chrissie Swan, Dicko & Dave.
20 Jul 10
10:59 am
I do not agree with the decision. I think the Vega/Classic rocks problem is not the morning presenters. They are the main reason I listen in the morning to hear Daddy Dave Care and Un zipped. There is really nothing to listen to in the morning as it is some music, mostly add’s and the odd news which we hear every 15 minutes repeated.
Even before the the demise of Dicko and Dave it was all commercial and now it’s worse. Don’t get me wrong I get the financials of it but I really am not interesed in being bombarded by adverts all morning with the odd song thrown in.
Oh and while im at it, you are “Classic rock” it would be great to hear some other classic rock songs and not the same mainsream one’s that are played. I enjoy queen, John Melloncamp, Sting and so on but how about some lesser none but equaly cool music from the likes of Foghat, George Thorogood, Bit of David Lee roth without Van Halen (great stuff). Variety!!! know what I mean
Anyway, thats enough whining for the morning. Hope you do something to fill the huge gap left.
Regards
Derek
20 Jul 10
1:03 pm
Couldnt have summed it up to Dan better myself Lm. Its infuriating to see the lives of great talent placed in the balance while the high paid management save their own behinds and pass the buck. Bad decision after bad decision. The talent were doing eaxactly what they were paid for, management is clearly not.
20 Jul 10
6:54 pm
I missed the balance and perspective that Chrissie Swan brought to the morning program in the past, but stuck with them because I enjoyed the friendly banter between Dicko and Dave, especially the Un Zipped and D&D ad agency skits.
I don’t consider the current playlist to be pure Classic Rock and I have a feeling that the 2.3% may end up being the station’s benchmark figure. Advertisements are boring and repetitive, the news segments are rushed and Coza remains as unpopular as ever.
20 Jul 10
7:39 pm
a lot of people with strong opinions here. Shame they dont understand that a radio show that rates 2.5% hasnt got a snowballs chance of surviving on any radio network, frankly dmg gave it longer than I thought it deserved.
ratings speak louder than anything. you don’t rate, you die. simple. If you dont like it get a puppy.
20 Jul 10
7:50 pm
Yes I was another avid listener of D&D as I found them the better of the same old copies of each other ‘morning crews’
I realise that removing Dicko and Dave was a commercial decision and to be honest it was better when Chrissie was there which was reflected in the fact that the ratings didn’t improve after she was dumped.
I think the biggest mistake has been the totally restricted ‘Classic Rock’ playlist. You can’t go a day – probably an hour without Kiss, Cold Chisel, Hunters & Collectors, or Queen – I think you have 30 bands you choose from and that’s it. All fine musos but not when repeated ad-nauseum. It is not your presenters I am tired of, it’s your repetitive music selection. You’ve lost me as a listener.
21 Jul 10
1:18 pm
Thank God they are gone. Dicko and Dave were OK but my god how many times a day did they have to repeat their skits. Give us more fantastic classic rock.
Won me.
22 Jul 10
1:25 pm
To Dan of DMG,
If you guys are continuing to monitor what is being said here, here’s my 2 cents worth.
As a 40 year old what I want is a good mix of rock that includes classic as well as decent pop/rock from 70′s, 80′s, 90′s, 00′s and today. Coldplay, Pink, Robbie Williams, Creed, Kings of Leon etc. Gutsy songs not the fluff. LOVED Dicko, Dave and Chrissie for breakfast.
Want to know what killed it? Format NOT the hosts. Repeating skits too often. Repeating the same songs too often. And I know it couldn’t be helped with Dave’s injury earlier this year, and as a rule I like Cal Wilson but she was crap when on with Dicko. No life in her and no chemistry with Dicko. I know many others won’t agree with this, but I HATE live music recordings played on radio. If I’m at the concert, FANTASTIC. On the radio, CRAP.
Until someone comes up with a format I like, I’ve got nowhere to go. 20+ years of listening to the radio and for the first time, I feel like I’ve got no options.
Think I’ll go and buy that puppy now…
23 Jul 10
2:04 pm
Oh Fiona you hit the nail on the head with that comment!
I am now listening to Mix FM, even though I don’t like Bridgette Duclo!
I miss VEGA. Class Rock has sucked since the axing of Chrissie swan and the new name and format and now the axing of Dicko and Dave as much as I like Joe It really needs Dicko and Dave
Good luck with it all though DMG………..really hope your ratings improve!
27 Jul 10
12:34 pm
shame guys. I liked the Vega of old, new stuff and old stuff, that was a good mix… the other stations aren’t much better… think i’ll start using my ipod more
27 Jul 10
4:50 pm
Well, well, well…here we go again.
DMG did the same in Sydney. Its a real shame. The breakfast show may have been rating just a 2.3% Mr Bradley but what support, marketing and direction did management show them other than change formats every 6 months or so on all presenters and eventually a name change. I for one was getting very confused listening to vega in Sydney about what they were really about regarding their playlists.
The first six or so months were fantastic. I was hearing lots of things I hadnt heard for ages or ever on radio (even Polythene Pam from The Beatles – Fantastic!!) plus NEW stuff from really cool artists or classic artists. Then it changed almost over night. The music was still good but then six months later it changed once again…and again….and again. FIRE…AIM….READY!!!!!
I never saw any real marketing campaigns for the station (probably because they didnt know who they were themselves). I may be wrong but given half the opportunity to develop over a minimum two year period with ONE FORMAT and with proper support and managerial direction with original formats maybe you guys missed the boat.
And something that you should also consider, the likes of U2, INXS, Cold Chisel, AC/DC, Sting, Elton John, Paul McCartney, Eagles, Rolling Stones, Bruce Springsteen etc etc etc (your staple artists I bet) are still relevent today because they are still performing and releasing new material. I would like to know what year the cut off year is for Classic Rock? If it’s mid 90′s well there’s a lot of music from these artists which aren’t being played. There’s more to U2 than the Joshua Tree, more to Springsteen than Born In The USA and the list goes on. If I go to one of these artists concerts I dont want to just hear what they released pre 1995.
I’m sure the talent weren’t making the decisions on the format or direction of the station. I’m sure management were showing the support, motivation and direction required in both Sydney and Melbourne. If this is the case then the talent were projecting the direction and focus provided by management. So, the management direction and focus didnt work not necessarilly the announcers. Are all the management that have made these decisions over the years still there? I bet they are. They’re probably the only ones that are still there!
27 Jul 10
10:01 pm
I actually miss Dickos dry sense of humour and i also looked forward to unzipped at least he talked about what happens in relation to real people So Melbourne once again is in competition with Sydney don’t people in Melbourne count . What happened to a mix of old and new who are you trying to be 104 well as far as I’m concerned you have lost me as a listener you used to be a great station why change something that was working oh right I forgot Sydney again, funny I thought I lived in Melbourne.
28 Jul 10
11:21 am
D&D were a great start to my day. Now I feel like I have sleep through the alarm and just can’t get my day back on track. I don’t know why the ratings are so low ‘cos I can’t find any competition out there in radio land. (I have even searched the AM stations, that’s how lost I feel)
When Chrissy was dumped I didn’t like it but I stayed tuned. When you changed from Vega to Classic I didn’t like it but I stayed tuned. When I heard a song for the third time in one day I didn’t like it but I stayed tuned, but this time you have gone too far.
I am not opposed to change, but surely by now you can see that you are making the wrong changes. Melbourne & Sydney are NOT one city. Please treat us as individuals.
I will still be listening occasionally, but only when flicking through stations and you happen to be playing something that I want to hear.
29 Jul 10
12:47 pm
Well I can’t wake up properly now as I don’t know the voices and there is nothing that triggers me to wake up. Music just makes me sleep. Even the corney jokes and funny comments helped wake me up. I miss all the games and the format too.
Also Cal was great when she was on and I think they should have considered keeping her on permenantly with the boys as a nice balance.
29 Jul 10
2:10 pm
Mathew Lewis….yes all the same management are still there and they still cant figure out what keeps going wrong!
30 Jul 10
8:55 am
Changed our dial to Gold last night. I think they need to realise we are not Sydney.
30 Jul 10
11:26 am
I think what pisses me off the most is the way this was done. Dicko & Dave finished on the Friday as usual then told to get out. Giving us all (and D&D) a weeks notice could have eased this for everyone. Are you (management) so insecure with this decision that you couldn’t look them in the eye for another week. I think D&D have shown they are the better men.
I have been a LOYAL listener since the station was a few months old. I have heard many changes over the years. Some great, some good and some not so good. If I wanted to listen to “more music” in the morning I would put on a CD.
Why don’t you try making Sydney follow Melbourne for a change. Maybe that will be the boost you need because it sure as hell isn’t working the other way around.
30 Jul 10
9:58 pm
Well I enjoyed listening to them and have already switched stations so thats one less listener.
30 Jul 10
11:39 pm
Hey happyflower! I’ve been enjoying Gold too. Grubby and DeeDee are pretty good for a laugh as well. Enjoyed their conversation the other day about eating placenta. Couldn’t help but think of Dicko and Dave and what they’d say on that..
Do you get it yet DMG that the best people to ask about improvements to the station is the listeners??? Oh, that’s right, it’s still the same management. No point.
31 Jul 10
9:22 pm
The music has gone to shit and without D&D the station is not worth listening to!!!!
2 Aug 10
5:47 pm
I used to love Classic Rock when it was Vega. Loved the mix of songs, great classic rock with a smattering of more recent stuff and stuff from the past 20 years. Now it’s like another version of Triple M. The playlist is now horrid. My only reason for still listening was Dicko and Dave. Now that they’ve gone too, I’ll be tuning into another station. Very dissapointed about this.
2 Aug 10
5:58 pm
I should perhaps point out that the pattern of comments on this post is unusual.
It’s unusual to have such a large series of consumer comments on a single post when we’re generally a more industry-facing site.
And it’s also unusual that in these consumer comments, the language used seems very knowledgeable about the likes of playlist policy and the subtle differences in positioning between various radio brands.
Considering the low audience share for the show it’s all a bit odd that there should suddenly be so many anonymous vocies rising up in its defence.
But of course, I’m happy to give it the benfit of the doubt…
Cheers,
Tim – Mumbrella
2 Aug 10
10:29 pm
Hi Tim from Mumbrella,
Don’t underestimate people just because they’re not “in the industry”. People are informed. This is the site that came up when I initially Googled Dicko and Daves’ axing and took the opportunity to watch and contribute. Your comments come across patronizing.
3 Aug 10
9:10 am
Hi
After returning from overseas I am so disappointed to find out Dicko and Dave have been axed from the breakfast show, as I was driving to work of a morning they used to make my day and have a laugh along the way, now my drive has turned into a dull boring one.
Not happy listerner, will have to give 91.5 the flick now.
3 Aug 10
2:47 pm
No Offence Tim from Mumbrella, I think the similar responses are a reflection of general unhappiness of former listeners and the bad management decisions
made by Vega/Classic Rock. The general outrage may also have alot to do with the surprise of just finding out one day that D & D are no longer there.
As a 40 year old female I now have really have no station to listen to. I do like the new stuff but dont want it all to be pop. Vega was a great station. Now listening to MMM and signed up for Music Jury, now there is a novel idea, how about asking the listeners????? Vega had a niche, it was different to all the other Melb stations.
3 Aug 10
3:11 pm
it’s seems like every single listener they had has commented here.
3 Aug 10
7:04 pm
Tim – Mumbrella…
If you don’t like people opinons, don’t have a comments section…………………..
I don’t know what you meant by…
“it’s all a bit odd that there should suddenly be so many anonymous vocies rising up in its defence.”
The people have spoken… Dicko and Dave will be missed… and Classic FM have made a terrible mistake…
3 Aug 10
7:40 pm
With all due respect Tim, I hardly think that 30 odd people from an estimated 234,000 cume for vega/Classic Rock in Melbourne wanting to comment is unusual. All survey information is readily available from the Nielsen website. Information regarding particular radio station demographics, playlist and anything else you would like to know about each radio station is also readily available from the station themselves as well as internet. Each station will unashamedly tell you their positioning just in their marketing. You make us sound like ignorant dimwits within your post. I think there are many comments here because apart from just tuning out altogether this is a great forum for them to share their grievances knowing that those making the decisions will read them. We were all excited about vega when it launched. It was new, exciting and promised to offer something different. They let us down. If you don’t wish to have comments from people, whether they be consumers, industry insiders etc etc, then don’t provide the opportunity! But who would visit your site then? Just be thankful people are perusing your site.
4 Aug 10
9:01 am
Hi Mathew,
Everyone’s welcome to comment. Nonetheless, the pattern of comments on this particular post are unusual, and the listener comments makes them sound like anything but ignorant – I’d almost go so far as to say that it makes them sound like informed insiders – particularly when it comes to talking about station management.
Cheers,
Tim – Mumbrella
6 Aug 10
10:11 am
Well Tim, if they are informed insiders they dont sound very happy with it all and they would know better than most about the direction of the station as well as management decisions. And if they are informed insiders so what??? Maybe this is the only forum where they can air their grievances without the threat of dismissal. Is the real reason you mention this because you are concerned that the likes of DMG, Austereo and ARN may not continue to support Mumbrella? I dont understand however whet you mean by “particularly when it comes to talking about station management”…What was said other than the questions of whether they are still there? It’s quite obvious that these were management decisions so who else are we suppose to comment on or complain to?