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Digital agency unveils campaign for Big Bash League team Brisbane Heat

As the beginning of the KFC-sponsored Big Bash League approaches, digital creative agency Pusher has launched its first work for new Twenty20 cricket team Brisbane Heat.

The campaign includes a three-story high mural wrapped around a warehouse next to The Gabba – the team’s home ground. The mural was painted by street artists Mr. Perso and Sirum1, which formed the basis for the TV spot.

“Our challenge for the brand was to make it appeal to a wider audience.  To do this we took a different approach on how we communicated the game by not just focussing on cricket, but on being an entertainment brand, with a youthful edge and a strong social media presence,” said Kim Hopwood, MD of Pusher.

The campaign will run on YouTube as a series of online videos of pre-season training and on Facebook.

Pusher won the Brisbane Heat business last month.

Credits:

  • Agency: Pusher
  • Production/Post: PictureDrift
  • Sound: Jam
  • Street Artists: Mr Perso & Sirum1
  • Social Media: Pusher
  • Online Video:  Pusher
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