Digital UltraVioletTM Working Group appoints PR partner

The Digital UltraVioletTM Working Group (DUVWG) in Australia has appointed independent marketing communications agency, Open Haus, to manage the public relations activity in Australia for Digital UltraVioletTM.

The announcement:

The Digital UltraVioletTM Working Group (DUVWG) in Australia has appointed independent marketing communications agency, Open Haus, to manage the public relations activity in Australia for Digital UltraVioletTM; the new digital way to collect and watch movies and TV shows.

The Australian DUVWG comprises of representatives from Universal Sony Pictures Home Entertainment, Paramount Pictures, Roadshow Entertainment, Warner Bros. Home Entertainment Group Australia and Twentieth Century Fox.

Powered by the world’s leading entertainment and technology companies, Digital UltraVioletTM registers all of your movie and TV show purchases in your own personalised and sharable account, securely stored in the cloud.

Following a soft launch into the Australian market in May 2013, the local DUVWG is committed to driving awareness and education for the service.

“The appointment of Open Haus as our PR partner is the next step in our strategy to drive awareness of the benefits of Digital UltraVioletTM as an optimised movie and TV show digital ownership solution,” said a representative of the DUVWG.

“In a competitive pitch process against two other agencies, Open Haus demonstrated strong strategic and creative recommendations and a great passion for the category. We look forward to working with the Open Haus team to grow the adoption of Digital UltraVioletTM in Australia.”

Jon Manning, General Manager, Open Haus said of the appointment, “This is a really interesting time for movie and TV show digital ownership in Australia and we’re excited to be introducing consumers to the many benefits of Digital UltraVioletTM.

“Utilising our broad consumer brand expertise, combined with our technology experience, we’re looking forward to working closely with the Digital UltraVioletTM Working Group in driving local adoption through education, sampling, content and social.”

Source: Open Haus media release

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