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Disappointment for Australia in the Outdoor Lions shortlist

lions logoAustralia has had a woeful showing in the outdoor category of the Cannes Lions.

Of around 500 shortlisted entries, just four were from Australia.

They are a Bundaberg ad from Leo Burnett Sydney, Clemenger BBDO Melbourne’s giant magnatron for Carlton Draught, The Marketing Store’s “Bundy Skycouch” stunt and a poster for the Japan Earthquake Appeal by JWT Sydney

New Zealand fared slightly better with Ogilvy NZ shortlisted twice for Road Safe Hawke’s Bay and once for Watekere Council. Colenso BBDO Auckland was shortlisted three times for Multiple Sclerosis Waikato.

Winners are announced on Wednesday morning, Australian time.

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