dmg Radio’s digital boss Rebekah Horne moves to US to run social startup

Rebekah Horne MySpace


dmg Radio Australia’s chief digital officer Rebekah Horne has moved to the US as CEO of a start-up featuring several veterans of the social media scene.

Horne – who previously launched MySpace Australia – will also continue to act as a strategic adviser to dmg Radio and may return to the company early next year.

According to her LinkedIn profile, Horne is now CEO of GumHouse which is based in LA. The start-up describes itself as a social stream video shopping network.

Earlier this year, technology website Tech Crunch described GumHouse as “a somewhat stealthy new startup” and reported that it had raised $6m.

The Tech Crunch story said that among the directors is Mike Jones, who was Horne’s boss when she was running MySpace’s international operation.

Mumbrella understands that Horne’s stint at the helm of GumHouse is likely to extend only until Christmas after which she plans to return to Australia and move back into the chief digital officer role at dmg.


  1. Dave
    30 Aug 12
    1:28 pm

  2. DMG has a digital department?

  3. Leonardo
    30 Aug 12
    2:22 pm

  4. so does that mean Inception Digital no longer exists?

  5. Dave
    30 Aug 12
    2:56 pm

  6. Dave, you are giving Daves a bad name.

  7. Kernil
    30 Aug 12
    5:36 pm

  8. Everythings going digital these days – even numbers

  9. Technojames
    31 Aug 12
    3:14 pm

  10. The internet is a fad…

  11. The Colonel
    1 Sep 12
    12:39 am

  12. Proctologists have been digital for eons.