Domain campaign targets the sellers

Fairfax Media’s property listing site Domain has launched a new campaign created by Whybin\TBWA\Tequila aimed at recruiting home vendors.

The premise of the campaign is that if a house isn’t listed on Domain.com.au, it’s invisible.

The campaign will run on Nine, Ten and pay TV along with online and printsupport across Fairfax Digital and Fairfax Media titles.

Comments


  1. Sarah L
    6 Oct 10
    2:12 pm

  2. What song is featured in this ad?

    So wasn’t expecting the ending, like the feeling it creates when he is running – not a bad ad at all! Way better than box rubbish one from realestate.com.au that was pathetic.

  3. Kerrie
    6 Oct 10
    2:52 pm

  4. COG – Run (great Sydney based band)
    http://www.youtube.com/watch?v=pSedorD2Z0M

  5. nm
    6 Oct 10
    2:53 pm

  6. called Run, band is called COG

  7. Phil
    6 Oct 10
    2:54 pm

  8. The band is called ‘Cog’ and the song is called ‘Run’. I’m big fan of theirs. Quite suprised they were willing to use the track in this context.

  9. Beth
    6 Oct 10
    2:56 pm

  10. The song in the ad is Run by the Aussie band Cog.

  11. Dave
    6 Oct 10
    4:00 pm

  12. I think the song is called Run but a band called COG. They’re a great band from Sydney.

  13. COG's Manager
    6 Oct 10
    4:21 pm

  14. COG are the best band I’ve seen lately. Sorry … gotta Run.

  15. Sarah L
    6 Oct 10
    6:49 pm

  16. @Kerrie – thank-you. and thank-you to the rest. Good song.