Domino’s ditches Mitchells after 12 years, appoints Maxus on price
Domino’s Pizza has awarded its Australia and New Zealand media account to Group M’s Maxus, bringing to an end its 12-year relationship with Aegis’s Mitchell & Partners.
Maxus starts work 1 November and will lead Domino’s TV, print and outdoor media buying.
Domino’s CMO Allan Collins said in a statement:
After a long relationship with Mitchells, we have made the decision to move to Maxus due to them presenting a very compelling proposition for Domino’s franchisees to achieve greater cost efficiencies in their media buying.
The appointment does not effect the pizza company’s relationship with creative agency BMF, which secured the business in April from The Campaign Palace.
“We are delighted and excited to be working with such a dynamic brand as Dominos, which operates in a complex and extremely competitive marketplace. We look forward to delivering more added value to their business,” said Maxus’s COO Mark McCraith.
Let’s hope they don’y buy their ingredients the same way.
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well done Macca, kickin goals!
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Crivens! “Affect,” not “effect” their relationship…
Rookie, rookie stuff.
(Oh, and nice work Maxus!)
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And they will be used until the next poor sod comes along promising to do it even cheaper.
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It’s good to be right sometimes.
http://adsoftheworld.com/media.....money_rain
“OMG OUTRAGE!?!?”
7 Sep 11
8:47 am
First rule of advertising: Get noticed.
Second Rule: Get noticed or throw money off top of your building instead of advertising, at least you’ll get noticed.
Third Rule: Stop being a cry baby pussy on blogs and write better ads.”
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That’s business folks.
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Does this include digital as well – the article only states TV, outdoor and print? The Domino’s CEO did a great talk at Google Mobile last week – a very good account to work on for digital by the looks of things
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I’ll do it for wholesale + a Cajun Chicken pizza each week!
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Thank goodness there are still naive clients, who buy the whole ‘we can buy cheaper & better with lower fees’ BS that goes into pitches. I mean seriously, is there anyone left who doesn’t know this is a crock? Apparently there is.
Good luck to the Maxus peeps, no doubt clamouring to work on this one. Sounds highly satisfying.
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@Domino’sfan: The article says TV, outdoor and print. It does not say TV, outdoor, print and digital. Nor does it say TV, outdoor, print, digital, creative, market research and PR. If it included digital, they would have said so.
When you order a chicken sandwich, do you ask “is there any beef in this”? No.
But then again, perhaps you do..
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@ MM: Not getting enough sleep?
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@MM: Thanks for the help. If you read the article it says “Domino’s Pizza has awarded its Australia and New Zealand media account to Group M’s Maxus ending it’s 12 year relationship” – giving the impression this is all media. But it doesn’t mention digital when getting specific – hence my question. I assume from your response you either work on it digitally or know where it is held – thanks for sharing!
PS – enjoy your Chicken and Beef sandwich. Who orders that btw? Does it come with a side of anger management – you might need it!
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Dominoes and Hungry Jacks in the one office. No shortage of food on offer.
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… when does one ask, after all the agencies that have gone to the dominoes scrap heap… maybe it wasn’t all of them. maybe it’s one of us?
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Price won again
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@Seen it all before. You are the naive one if you believe all agencies buy at the same rates. It simply isnt the case. And why are people so outraged that price is important to clients? It’s business.
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Personally I wouldn’t call Domino’s a “Dynamic” brand.
It sells non-gourmet Pizza’s cheaply….that’s about it.
Decision does not surprise one jot.
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@stringer
I didn’t say all agencies buy at the same rates although frankly the differences are more at the client level, rather than agency level.
There are all sorts of ways media agencies can win on price during a pitch. A lot of numbers and fees to play with. Clients whose eyes light up thinking they’re saving lots of money based on points of percentage points on media rates should be working in procurement, not marketing.
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